SEATTLE, WA--(Marketwire - Jun 6, 2012) - Multi-screen video ad platform provider Mixpo is pleased to announce today plans to support Microsoft Advertising's efforts to further scale compelling, interactive online video advertising across MSN, MSNBC and the broader Microsoft Advertising Video Network.
Microsoft Advertising's enablement of the VPAID standard for interactive video ads helps advertisers easily deliver experiential video ads that increase consumer engagement and therefore brand recall and consideration.
Mixpo provides media companies and brand advertisers with an intuitive online platform for easily integrating at scale the creation and distribution of best-in-class experiential video ads for desktops, tablets and smartphones. Advertisers and their agencies use the Mixpo platform to create compelling interactive video ads with unprecedented ease and speed, including the ability to make instant updates on the fly without re-trafficking. Mixpo's platform yields all the reporting advertisers need to gauge and react to campaign performance, from ad engagement and completion rates to brand uplift results.
"We at Mixpo are very pleased to be supporting Microsoft Corp.'s commitment to bring advertisers and audiences together with compelling new video ad campaigns," says Anupam Gupta, Mixpo's CEO.
"VPAID is helping revolutionize digital video advertising, bringing rich interactivity to advertisers and consumers in a fast-growing segment of digital advertising. It is another example of Microsoft Advertising collaborating with the industry to help make it easier for brands to launch digital campaigns at scale. We are excited to be working with Mixpo in this arena," says Jennifer Creegan, general manager of brand initiatives at Microsoft.
The following demo featuring Nordstrom Rack was powered by the Mixpo video ad platform. In this example, viewers can interact with the video ad to shop online, view real-time social media updates and automatically locate the closest Nordstrom Rack store. It is just one example of what is possible with Microsoft Advertising video advertising and the Mixpo platform.
Put out by the Interactive Advertising Bureau (IAB), VPAID is a set of standards for the communication between video players and in-stream video advertising and has quickly become the internet-wide standard for interactive video advertising.
Mixpo provides Media Companies and Brand Advertisers with an intuitive online platform that provides easily integrated creation and distribution of best-in-class experiential video ads for desktops, tablets and smartphones. To address the increasing demand for multi-screen interactive video ads, Media Companies use Mixpo's platform to seamlessly extend TV campaigns to include all digital, helping their clients to engage their audiences on whatever devices or apps they're using to access content. Advertisers and their Agencies use the platform to create compelling interactive video ads with unprecedented ease and speed, including the ability to make instant updates.
Mixpo's platform yields all the reporting needed to gauge and react to campaign performance -- from ad engagement and completion rates to brand uplift.
Mixpo, Inc. was founded in 2007 and is headquartered in Seattle, with offices in New York, Boston and Victoria BC. To learn more, visit www.mixpo.com or follow Mixpo on Twitter.