SOURCE: Melrose Jewelers
December 25, 2008 00:18 ET
Melrose Jewelers Wishes Its Rolex Watch Customers a Merry Christmas!
Melrose Jewelers (MelroseJewelers.com), USA's #1 Online Rolex Watch Retailer, Would Like to Thank Its Nearly 10,000 Rolex Watch Customers for Their Loyalty and Support Through This Tough Economy and Wishes Everyone a Warm and Prosperous 2009
LOS ANGELES, CA--(Marketwire - December 25, 2008) - Melrose Jewelers (MelroseJewelers.com),
USA's #1 Online Rolex Watch Retailer, http://www.melrosejewelers.com, would
like to wish its nearly 10,000 Rolex watch customers and its many Rolex
customers-to-be a very Merry Christmas, Happy Hanukah, and a Happy New
Year! We, at Melrose Jewelers, know these are tough economic times and,
like many this year, Melrose Jewelers has struggled while selling its Rolex
watches at a heavy discount, on the Internet. At times Melrose Jewelers
has sold its Rolex watches at or just above cost, losing money in its
business in order to help consumers purchase a Rolex watch at an
affordable, reasonable, and non-exploitative cost. Melrose Jewelers
believes that ethics in the jewelry and watch industry are lacking and
MelroseJewelers.com was established with the sole purpose of bringing
Rolex, the most popular luxury watch brand and one of the most
philanthropic companies in the world, to the masses of hard working
American men and women.
Melrose Jewelers was established nearly 5 years ago and has grown its
websites to the top ranking in the United States, United Kingdom and
Canada, shipping nearly 10,000 authentic Rolex watches in its history. Its
employee size has grown 10-fold as it has supported higher education,
recruiting graduates from the University of Southern California (USC);
University of California, Los Angeles (UCLA); Vanderbilt University;
University of California, San Diego (UCSD); Loyola Marymount University
(LMU); University of Massachusetts; Western Michigan University; University
of California, Riverside; and Cornell University.
Founded by its current President, as an MBA student, in order to help pay
for his graduate school education, Melrose Jewelers
was established with the sole goal of aiding hard working American citizens
obtain luxury at an affordable price. Mimicking the business models of
innovative companies such as Progressive Insurance and CarMax, Melrose
Jewelers prices its Rolex watches at as little as 15% above cost as it
believes that the percentage is high enough to allow for a profit for our
company while still providing a fair price for consumers. The management
team at Melrose Jewelers believes that the jewelry and watch industry has
historically sought to squeeze high margins out of its customers by
occasionally opting to misguide and deceive its customers. Melrose
Jewelers believes this is not only wrong, but un-American and unethical.
We, at Melrose Jewelers, hope to set an example for others in our industry
by choosing to be honest and straight-forward with our customers, with
fixed, discounted pricing, clarity on authenticity and diamond
color/clarity, and service-oriented sales incentivized by customer
satisfaction, not profit.
Melrose Jewelers would
like to thank the following people for helping to make its business a
success: its hard working employees and their families who put up with
their long hours and late nights coming home; its watchmakers, polishers,
and jewelers who work tirelessly on our watches to make our customers'
smiles come alive; its many vendors and strategic partners including its
web development and design teams who keep its website up and running; its
analysts and writers who have developed the best Rolex education and
information website on the web at
http://www.melrosejewelers.com/content/rolex_education.htm and the world's
most popular Rolex and luxury watch Blog at
http://www.melrosejewelers.com/rolex-watch-blog/; Federal Express for
shipping our watches with a near 0.0% loss rate; the Rolex corporation, a
company which opts to give the majority of its hard-earned profits back to
charity year after year; and lastly, you, our customers whose daily
interaction with us has not only enriched our lives, but who have helped us
feed our families, pay our student loans, and allowed us, as individuals to
survive through these tough economic times.
Lastly, Melrose Jewelers would like to thank its competitors who have kept
us on our toes, continuously innovating and challenging us to be better at
what we do. Melrose Jewelers, in 2008, performed a series of test purchases
from a number of our competitor websites and found the following companies
to have excellent quality watches in their respective countries. Melrose
Jewelers believes in fair trade and healthy competition. We at Melrose
Jewelers feel we offer the best value on the Net for any Rolex watch but,
simply put, if you're not buying a Rolex from
Melrose Jewelers, we encourage you to buy a Rolex from any of the fine
companies below.
United States:
Portero (Portero.com)
JomaShop (JomaShop.com)
A&E Watches (A & E Watches at andewatches.com)
Bernard Watch Company (bernardwatch.com)
Time & Gems (timeandgems.com)
Stein Diamonds
United Kingdom:
Dream Watches (Dream-watches.co.uk)
Blowers Jewellers (blowers-jewellers.co.uk)
Watchfinder.co.uk
Ukwatches.com
Second Time Round (Secondtimeround.com)
Thank you again for your support in 2008. We wish you Happy Holidays for
you and your loved ones and a warm and prosperous 2009!
Your friends at Melrose Jewelers,
USA's #1 Online Rolex Watch Retailer
http://www.melrosejewelers.com
About Melrose Jewelers:
Melrose Jewelers sells nearly 400 styles of Rolex watches on its website along
with brands including Cartier, Omega, Breitling and Audemars Piguet.
Melrose Jewelers is a member of the NAWCC (National Association of Watch
Collectors) and the MJSA (Manufacturers & Jewelers Association of America)
and supports law enforcement through its Platinum Membership with the
California Sheriff's Association. Melrose Jewelers is not an authorized
agent or affiliated with Rolex USA, Rolex S.A., or Rolex International.
Rolex Datejust, Rolex Oyster Perpetual, Rolex Day Date President and
Presidential, Rolex Oyster, Rolex Submariner, Rolex GMT Master, & Rolex
Daytona are trademarks of Rolex USA. All Rolex watches offered by Melrose
Jewelers are Preowned; no new Rolex watches are available from Melrose
Jewelers. Melrose Jewelers warranties it watches solely through its store.
Rolex USA has no obligation to service watches sold by Melrose Jewelers.
About the Melrose Jewelers
Preowned Rolex Standards:
The 2008 Preowned Rolex Awards Winners are: Watch Finder ( WatchFinder )
WatchFinder.co.uk , Second Time Round ( Second Time Around )
SecondTimeRound.com , Dream Watches Dream-Watches.co.uk , Watches.co.uk , &
Blowers Jewellers blowers-jewellers.co.uk, A and E Watches (A & E
Watches,A&E Watches),Time and Gems (Time & Gems, Time&Gems), Portero,
JomaShop (Joma Shop),Bernard Watch and Stein Diamonds.