August 11, 2010 03:30 ET

Melrose Jewelers Is Now the Leading Online Rolex Watch Retailer in Johannesburg, South Africa

Melrose Jewelers, USA's #1 Online Rolex Retailer, Today Announced That It Has Become the #1 Online Rolex Retailer in South Africa Including Johannesburg, Cape Town, Durban, Germiston, Pretoria, Port Elizabeth, Bloemfontein, and East London

JOHANNESBURG, SOUTH AFRICA--(Marketwire - August 11, 2010) -  Melrose Jewelers: Melrose Jewelers, USA's #1 Online Rolex Watch Retailer, today announced that it has become the #1 Online Rolex Retailer in South Africa including Johannesburg, Cape Town, Durban, Germiston, Pretoria, Port Elizabeth, Bloemfontein, and East London. In Q1 and Q2 2010 Melrose Jewelers' revenue from South Africa jumped over 65% over the same period last year.

Vanessa Puzio of Melrose Jewelers states, "South Africa just got an economic surge from the drastic increase in tourism as a result of the World Cup. A lot international money came into the country and demand for luxury goods greatly increased. There are not many vendors of luxury goods in South Africa so many customers turn to the internet to shop for their Rolex watch. Since we are the #1 online retailer of luxury watches, they ultimately end up at our site. When they discover that Melrose Jewelers ships internationally for free, it gives them even more incentive to purchase from us."

Several of the Rolex watch models customized for the South African market including Johannesburg, Cape Town, Durban, Germiston, Pretoria, Port Elizabeth, Bloemfontein, and East London include: (visit MelroseJewelers.com and enter the 3-digit code in the search box)

1. Men's Stainless Steel Oyster Blue Dial Channel Set Bezel Rolex Datejust (189)

2. Men's Stainless Steel Oyster Black Dial Smooth Bezel Rolex Datejust (174)

3. Men's Stainless Steel Mother of Pearl Dial Smooth Bezel Rolex Datejust (908)

4. Ladies Midsize Rolex Two Tone Silver Dial Beadset Bezel & Diamond Lugs Datejust (518)

5. Ladies Champagne Dial Double Row Beadset Bezel Rolex President (473)

About Melrose Jewelers

Melrose Jewelers is the nation's leading online retailer of Rolex wrist watches including mens watches and ladies luxury watches and Rolex Watch Bands and its associates have, collectively, over 220 years of experience in importing, restoring, and retailing Rolex watches and other luxury watches. Melrose Jewelers was founded with one simple premise: Buying Rolex watches or other luxury watches shouldn't be mysterious or complicated. Similar to the innovative yet simple business models of Progressive Insurance, CarMax, or Blue Nile, Melrose Jewelers provides customers with low, no-haggle pricing, luxury Rolex watches that are either new and unworn or pre owned and restored to original factory specifications both inside and outside, and a comprehensive 2-year warranty. Melrose Jewelers also employs a staff of top university-educated Trained Experts that provide customer service that extends from your initial sales call until years after you've received your purchase. Melrose Jewelers is a proud member of the Jeweler's Vigilance Committee, the Manufacturers and Jewelers Association of America, the International Watch & Jewelry Guild, the National Association of Watch Collectors, and the California Sheriff's Association. Melrose Jewelers uses only Conflict-Free Diamonds and those imported through the Kimberley Process as signed into act by U.S. Congress in 2003. Melrose Jewelers is not an authorized agent or affiliated with Rolex Watches, Rolex USA, Rolex S.A., Rolex International, Breitling, or Patek Philippe luxury watches. Rolex Day Date, Rolex President, Rolex GMT Master, Rolex Daytona, Rolex Oyster Perpetual Datejust, Rolex PearlMaster, Rolex Masterpiece, Rolex Super President, Rolex Submariner, Rolex Yacht-Master, Rolex Explorer and Rolex Sea Dweller are all trademarks of Rolex S.A. Melrose Jewelers' watches contain custom, aftermarket diamonds which will void the warranty of new Rolex watches. Melrose Jewelers warranties its watches directly and Rolex S.A. has no obligation to warranty any watches sold by Melrose Jewelers.

Melrose Jewelers also hosts the Melrose Jewelers (MJ) Rolex Watch Blog. The MJ Rolex Watches Blog is the world's largest independent forum website about Rolex events and Rolex and other luxury watches in pop culture. With over 300 user-posted articles and new articles and commentary updated daily, the Melrose Jewelers Rolex watches blog contains articles about Rolex watches owned and popularized by Barack Obama, Warren Buffett, Steve Jobs, Cristiano Ronaldo, Sienna Miller, Sean Penn, Courtney Cox, Andy Roddick, LeBron James, Tara Reid, Danica Patrick, Matthew McConaughey, Steven Wynn, Calvin Klein, Jamie Lynn Sigler, Eva Longoria Parker, Tobey Maguire, Michael Dell, Ashton Kutcher, the Jonas Brothers, Rafael Nadal, Roger Federer, Colt McCoy, Sam Bradford, Adriana Lima, Arnold Schwarzenegger, Bill Murray, Barry White, Anne Hathaway, Michael Jackson, Tony Soprano, Lindsay Lohan, Eddie Murphy, Anish Kapoor, Tom Selleck, Jennifer Garner, Donald Trump, Jennifer Lopez, Lance Armstrong, John Mayer, Cameron Diaz, Justin Timberlake, Brad Pitt, Drew Barrymore, Matt Lauer, Sophie Marceau, Tim Tebow, Jay-Z, Zara Phillips, O.J. Simpson, Madonna, Ana Ivanovic, Jennifer Aniston, Paris Hilton, Orlando Bloom, Tupac Shakur, Cuba Gooding Jr, Lily Allen, & Wiley. Blog postings on the MJ Rolex Watch Blog are submitted by independent Rolex enthusiasts and not by Melrose Jewelers.

About the Melrose Jewelers South Africa website:

Melrose Jewelers, South Africa's #1 Online Rolex Retailer, is available at MelroseJewelers.com. Melrose Jewelers caters towards South African cities including Johannesburg, Cape Town, Durban, Germiston, Pretoria, Port Elizabeth, Bloemfontein, East London, Vanderbijlpark, Pietermaritzburg, Thohoyandou, Polokwane, Nelspruit, Bushbuckridge, Louis Trichardt, Rustenburg, Mthatha, Witbank, Welkom, Klerksdorp, QwaQwa, Brits, Tzaneen, Ohrigstad, Burgersfort, KaNgwane, Richards Bay, Empangeni, Mokopane, Newcastle, Krugersdorp, Kagiso, and Libode.

Interested customers and media can visit MelroseJewelers.com to find out about items including: Rolex Diamond Bezel, Melrose Jewelers Reviews , Melrose Jewelers Rolex Watch Blog , Melrose Jewelers Rolex , Melrose Jewelers Rolex Watch , Melrose Jewelers Store , Melrose Jewelers Rolex Watch Store , Melrose Jewelers Watches , Melrose Jewelers Watch, Melrose Jewelers press release and Melrose Jewelers address as well as about regional stores including Melrose Jewelers Los Angeles , Melrose Jewelers California , Melrose Jewelers USA , Melrose Jewelers Canada , Melrose Jewelers Mexico , Melrose Jewelers Australia , Melrose Jewelers Japan , Melrose Jewelers UAE and Melrose Jewelers U.K.