NEW YORK, NY--(Marketwire - Dec 18, 2012) - MediaBrix, the only end-to-end, in-app social and mobile advertising solution for Fortune 500 marketers, today announced the release of the first ever responsive design functionality in immersive ad units for social and mobile apps and games. While a few game developers may have mastered this within their own games, until now, no company has delivered this to the industry at large. Leveraging HTML5 and CSS3 enhancements, this new functionality allows for full screen experiences with features such as video, social sharing and value exchange across all devices.
"What makes our vision and model work for developers and advertisers is that we provide users with seamless, immersive, interactive brand experiences that are non-disruptive," says Ari Brandt, CEO and Co-Founder, MediaBrix. "Our latest innovation is another way to make sure user experiences with brands stay positive and consistent, no matter what device -- Samsung Galaxy, iPad Mini, whatever -- that user is on."
Benefits to Developers
The HTML5 and CSS3 enhancements to MediaBrix offer an automated and seamless way for social, mobile and tablet developers to offer consistent user experience with immersive advertising across all devices. Tapping into users on all devices allows developers to maximize monetization by increasing advertising CPMs. According to SMAATO, average mobile CPMs last year were under $2. Through MediaBrix, developers can run advertising from companies such as Coca-Cola, Samsung, Lexus, T-Mobile, Procter & Gamble and many others to earn higher CPMs. To date, social app developers are reporting eCPMs as high as $120 for MediaBrix's value exchange in-game and in-app immersive, interactive brand advertising units.
"We have always been impressed by how we've been able to monetize our apps and games using MediaBrix," said Wade Tinney, CEO, Large Animal Games. "This latest announcement has really extended our reach to even more users on more platforms and we love it."
Benefits to Brands
For brand advertisers, MediaBrix's responsive design ad units offer automatic bespoke ad formatting without requiring marketers to provide separate advertising creative for each platform and mobile device. HTML5 and CSS3 allow for multiple full-screen messages and orientation support within one creative execution with minimal assets, along with support for all mobile browsers including Safari for iPhone and Chrome for Android in ways that proprietary technologies do not. Because only one basic set of creative assets is needed for each platform, these technology enhancements have cut creative approval processes and costs by as much as 50 percent.
"With technology like MediaBrix's new HTML5 enhancements, brands and ad agencies can save time and cut costs because of significant production efficiencies," said Pete Stein, President of Razorfish.
MediaBrix (www.mediabrix.com) is the only end-to-end, in-app social and mobile advertising solution for Fortune 500 marketers with proprietary analytics measuring over 30 points of brand-focused metrics, including viewability, time spent, video completes, interactions and social sharing. The company offers Fortune 500 marketers a suite of immersive and interactive advertising products, allowing them to reach a highly engaged audience where they are most receptive to a brand's message -- in social and mobile apps and games. Hundreds of top brands such as Coca-Cola, MTV and T-Mobile and the world's largest app developers such as King.com and Zynga leverage the MediaBrix platform to provide user-friendly brand advertising experiences to more than 200 million people. MediaBrix is based in New York with offices in Los Angeles, San Francisco and Chicago.