SOURCE: Media6Degrees

 

NEW YORK, NY--(Marketwire - April 28, 2009) - Media6° (www.media6degrees.com), the advertising company that maps the global social graph to provide major brand marketers with scalable customized audiences, today announced it closed the Series A round with an investment from Venrock. U.S. Venture Partners launched the round of funding last summer by leading an investment of $7.3 million. The Series A round expanded to $9.8 million with additional invested capital from Venrock fueling the company's rapid growth.

"Media6° is the first company to help advertisers take advantage of the explosive growth of social media in a way that works for both marketers and audiences," says David Pakman, partner at Venrock. "Media6°'s impressive team has built its proprietary social graph reach to over 80 million monthly unique users and has launched campaigns for 50 different advertisers. The ROI metrics for marketers are astonishing, such as pulling 45% of campaign orders with only 18% of the media budget and outperforming all other vendors by a factor of 2,000 percent."

"Having Venrock join our family of investors and advisors is a tremendous honor and privilege given their track record in helping innovative companies such as Apple, Adify, AppNexus and DoubleClick reach their full potential," says Joe Doran, former general manager of Microsoft's AdCenter and founding CEO of Media6°. "A venerable institutional venture firm such Venrock, with a long history of picking highly innovative and breakthrough technologies, validates of our management, technology and growth prospects."

In a year, more than 25 full time employees have joined Media6°'s New York headquarters and the firm has established more than 30 Social Insights Partnerships. Media6° recently signed a strategic partnership with Havas and expects to announce several more major agency relationships in the next few months.

Venrock (www.venrock.com) is a premier venture capital firm with offices in Palo Alto, New York, Cambridge, MA, and Israel. Originally established as the venture capital arm of the Rockefeller family, Venrock continues the eight-decade tradition of partnering with entrepreneurs to establish successful, enduring companies. Having invested $2.3 billion in 430 companies resulting in 124 IPOs over the past 40 years, Venrock's investment returns place it among the top tier venture capital firms that have achieved consistently superior performance. With a primary focus on technology, healthcare, and energy, portfolio companies have included Adify, Adnexus Therapeutics, Apple Computer, Centocor, Check Point Software, DoubleClick, Gilead Sciences, Idec Pharmaceuticals, Illumina, Intel, Millennium Pharmaceuticals, Sirna Therapeutics, StrataCom, and Vontu.

Media6° (media6degrees.com) provides major brand marketers scalable, bespoke audiences using the power of social graph data. The New York-based company is backed by $10M in funding from Venrock, U.S. Venture Partners, Contour Venture Partners, Coriolis Ventures and several prominent angel investors.