SOURCE: Marketwire

October 28, 2008 08:00 ET

Marketwire and PRWeek Partner in Oct. 30 Webcast to Help PR, IR and MarCom Pros Cut Through the Hype of a Web 2.0 World

"PR 2.0 Reality Check" Features Panel of Social Media Experts

LOS ANGELES, CA--(Marketwire - October 28, 2008) - Marketwire, a full-service newswire and communications workflow solutions provider, co-sponsors a webcast with PRWeek on October 30 designed to help public relations, investor relations and marketing communications professionals with a basic knowledge of Web 2.0 terms and technologies to better utilize today's Web 2.0 tools and best practices to reach their target audiences.

Who:

• Deirdre Breakenridge, Author, "PR 2.0 - New Media, New Tools, New Audiences," and President of PFS Marketwyse



• Sally Falkow, APR, Content Strategist and President of Expansion Plus



• Shel Holtz, Principal, Holtz Communications + Technologies



• Ruth Cotter, Director of Investor Relations, Advanced Micro Devices

What:

Webinar: PR 2.0 Reality Check (click to register)

The "PR 2.0" movement gives communication professionals a new arsenal of tools to reach consumers on the "democratized web." Yet, despite this opportunity, there is a lot of confusion, misunderstanding and hype about who and which sites really matter, how to make the most of it all, and where it's all headed. This webcast features recognized experts from a variety of perspectives who discuss specific new media opportunities and provide strategies to maximize them.

This webcast is directed to PR, IR and marketing communication professionals who have a basic understanding of Web 2.0 terms and tools. For an overview of PR 2.0 and access to helpful resources, please visit www.marketwire.com/PR2.0.

When:

Thursday, October 30, 2008
12 p.m. EDT

About Marketwire

The only fully integrated North America-based global newswire, Marketwire, Inc. is a full-service partner to IR, PR and MarCom professionals seeking top-tier press release distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation and simplicity.

Marketwire delivers its clients' news to the world's media and financial communities, fulfilling disclosure requirements in North America in compliance with the Securities and Exchange Commission (SEC) and the Toronto Stock Exchange (TSX), and serving as Primary Information Provider (PIP) with the UK's Financial Services Authority (FSA). With a reputation for technology leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, Dashboard Mobile Financial, News Dashboard coverage reports, exclusive access to networks such as the Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Capital Partners, the private equity arm of one of Canada's largest pension funds.

Marketwire distributes the majority of press releases issued by publicly traded companies in Canada and serves more than 8,000 clients worldwide through 19 offices on four continents. For more information, visit us at www.marketwire.com.