SOURCE: Marketwire
April 08, 2010 10:00 ET
Marketwire Multimedia News Now Available to Smartphone Users via The Canadian Press Mobile
Distribution Enhancement Allows Exclusive Transmission of Client Press Releases and Greatly Expands Audience Reach
TORONTO--(Marketwire - April 8, 2010) - As the first to provide a multimedia content feed on the dedicated and newly launched Press Releases category on The Canadian Press Mobile application ("app"), Marketwire provides exclusive distribution of client releases to the mobile news network of The Canadian Press, which delivers breaking news, photos, company announcements and financial earnings to on-demand, on-the-go news audiences and consumers.
The Canadian Press Mobile is Canada's premium smartphone app that provides a convenient, all-in-one news feed that automatically loads and refreshes the latest local, national and international news, eliminating the need to set up RSS feeds or visit multiple news sites. Users can intuitively view, search, save and rate the news, quickly flip through photo and video galleries and leverage social media-friendly tools in order to email or post news to Facebook.
KEY FACTS
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Developed on The Associated Press' (AP) award-winning mobile platform, The Canadian Press Mobile includes stories, photos and videos from leading sources that can be easily personalized across categories including Business, Sports, Showbiz, Technology, Science and other areas of interest.
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Marketwire press releases are available across 11 news channels within The Canadian Press Mobile: Arts and Entertainment, Automotive, Business, Consumer, Home and Family, Medical, Miscellaneous, Politics, Religion, Sports and Technology.
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The Canadian Press Mobile aggregates content from more than 20 communities and a growing list of quality news sources, including:
- The Canadian Press, Canada's trusted news leader and exclusive distributor of AP's global news in Canada, with 250 journalists in 14 bureaus across the country
- The Globe and Mail, Canada's No.1 national newspaper
- CTV, Canada's No.1 television network with coverage from British Columbia, Edmonton, Calgary, Winnipeg, Toronto, Ottawa and Montreal
- The Toronto Star, Canada's largest daily newspaper
- Transcontinental Media, Atlantic Canada's leading community newspaper publisher with coverage from Nova Scotia's Amherst Daily News, Cape Breton Post, Truro Daily News and The News (New Glasgow); Prince Edward Island's Journal Pioneer (Summerside) and The Guardian (Charlottetown); Saskatchewan's Moose Jaw-Times Herald and Prince Albert Herald; Newfoundland's The Telegram (St. John's) and The Western Star (Corner Brook)
- The Winnipeg Free Press, the oldest newspaper in Western Canada
- British Columbia's The Whistler Question from Glacier Media, which publishes and prints community and daily newspapers that are the primary source of information for the communities they serve
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The Canadian Press Mobile can work without an internet connection. Airline travelers and subway commuters can launch the app before going on their flight or underground and the news is cached so it can be read offline.
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The Canadian Press Mobile is available to BlackBerry, iPhone/iPod touch, Palm Pre, Android and WAP users.
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IDC Canada reports that penetration of smartphones in Canada is on the rise. Shipments for these devices rose 38 percent in the first quarter of 2009, compared with the same period in 2008.
QUOTES
Bernadette Lee, vice president, partner relations and media services, Marketwire:
"Canadians are adopting smartphones and utilizing mobile apps at a rapid pace, relying on them for access to customized news and information. By making our clients' press releases available to users of The Canadian Press Mobile, we are maximizing distribution of their news and exposing corporate messages and multimedia to audiences everywhere, 24/7."
Mark Sikstrom, executive producer, CTV News Syndication and CTV.ca:
"Reaching news consumers directly via mobile devices is increasingly important and, as news makers and producers, it's critical that our content reaches that on-demand audience. By providing users with access to breaking news, feature stories and straight-from-the-source press releases while allowing them to tailor their feeds and even share stories with the touch of a button, we are meeting the demands of the mobile audience head-on."
Charles Messina, director, sales & marketing, The Canadian Press:
"The Canadian Press Mobile draws from an unrivalled network of leading media sources, and the addition of Marketwire press releases is just another example of how we're making our all-in-one news app even more convenient and valuable to Canadians."
RESOURCES
Learn more about:
About The Canadian Press
The Canadian Press is Canada's most trusted news source and leader in providing real-time, bilingual multimedia content for online, mobile and emerging platforms. More than 250 journalists deliver news stories, photos, graphics, audio and online video, plus news coverage from The Associated Press, to daily newspapers, radio and TV stations and websites. Members and clients depend on The Canadian Press for reliable, accurate and fast coverage. For 90 years, its journalists have reported news round the clock, from coast to coast and around the world, in English and French. www.thecanadianpress.com.
About Marketwire
The only fully integrated North America-based global newswire, Marketwire is a full-service partner to IR, PR and MarCom professionals seeking top-tier press release distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation and simplicity.
Marketwire delivers its clients' news to the world's media and financial communities, fulfilling disclosure requirements in North America in compliance with the Securities and Exchange Commission (SEC) and the Toronto Stock Exchange (TSX), and serving as Primary Information Provider (PIP) with the UK's Financial Services Authority (FSA). With a reputation for technology leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, News Dashboard coverage reports, exclusive access to networks such as The Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Private Equity, which manages the private equity activities of OMERS Administration Corporation and today has $4 billion of investments under management. The group's investment strategy includes the active ownership of businesses in North America and Europe. For further information visit: www.omerspe.com.
Marketwire distributes the majority of press releases issued by publicly traded companies in Canada and serves more than 11,000 clients worldwide through 20 offices on four continents. For more information, visit us at http://www.marketwire.com/.