SOURCE: Marketcetera
November 18, 2008 09:12 ET
Marketcetera Appoints Brian Roberti Global Head of Sales
Former EdgeTrade and Advent Software Executive to Manage Sales for Open Source Automated Trading Systems Provider
SAN FRANCISCO, CA and NEW YORK, NY--(Marketwire - November 18, 2008) - Marketcetera, the leader
in open source platforms for automated trading, today named veteran
financial services executive, Brian Roberti, as Head of Sales. With an
extensive track record in sales and business development for the financial
services markets, Roberti will have global sales and revenue responsibility
for clients and prospects. Based in Marketcetera's New York City office,
Roberti will report directly to CEO Graham Miller.
"Marketcetera has a growing client and prospect base that includes hedge
funds, liquidity venues, brokerage firms and other financial services
institutions headquartered in New York and in the UK," said Graham Miller,
CEO. "In order to continue scaling to meet the demands of these companies,
we needed a sales executive with a proven track record on Wall Street and a
deep understanding of trading technologies. Brian has the experience,
relationships and the depth of knowledge to exceed client expectations and
cultivate new opportunities for us in this marketplace."
As head of sales for EdgeTrade, an agency-only broker and provider of
electronic trading and execution services for financial institutions,
Roberti directed sales efforts that drove dramatic revenue growth and led
to the company's purchase by Knight Capital in January 2008. Working
closely with the CEO and CTO of Advent Software, a leading provider of
investment management software for financial institutions, Roberti
developed and directed the initial sales team that sold Geneva, Advent's
global investment management and accounting solution, to early adopters and
established it as a huge growth engine for the company. As head of
strategic partnerships and accounts, Roberti directed the firm's strategic
relationships with Merrill Lynch, SEI Investments, SunGard and others.
Prior to Advent Software, Roberti served in IBM's Wall Street practice
where he managed global account teams servicing large sell-side
institutions.
"The current turmoil in the financial markets has created new opportunities
for both technology providers and financial institutions," Roberti said.
"Agility is paramount for today's financial firms to navigate effectively
-- not just in day-to-day operations, but right down to the challenge of
best execution, which is often determined in milliseconds. This demands
that the financial firms must be able to rapidly test and deploy their
trading strategies to become -- and to remain -- competitive. Providing a
flexible, cost-effective open source solution will deliver tremendous value
to these market participants. It is an opportunity that I am extremely
enthusiastic about."
Roberti holds a BS in Mathematics from the State University of New York in
Albany and NASD/FINRA Series 7, 63 and 24 licenses, and he resides in New
York City.
About Marketcetera
Marketcetera (http://www.marketcetera.com) is a provider of open source
software for automated trading systems. Portfolio managers and other
financial services professionals can quickly transform trading ideas and
pricing rules into their own proprietary algorithms that are embedded in
the Marketcetera platform. The open source foundation of the platform
provides maximum flexibility and technology choice to institutions of all
sizes. End users gain competitive advantage by using the Marketcetera
platform to build effective automated trading systems, develop proprietary
algorithms, create order management solutions and manage risk more quickly
and easily than with closed solutions.