June 09, 2010 08:00 ET
MRS. AMERICA Announces Pre-Production Start for Its 35TH Anniversary Pageant Targeted for Mother's Day 2011
HOLLYWOOD, CA--(Marketwire - June 9, 2010) - MRS. AMERICA announced today it has begun pre-production for the 35th anniversary celebration of its Pageant as a major two-hour television special to be broadcast Mother's Day weekend, 2011, according to Pageant creator and executive producer, David Marmel.
"We are currently planning a glamorous, eye-popping entertainment-filled television spectacular," stated Marmel. "We are checking and researching the availabilities of top creative and production talents, recording artists, host and co-host, and are also identifying principal location cities and venues, including Las Vegas, New York, Miami Beach, New Orleans, Phoenix, and Los Angeles."
MRS. AMERICA focuses the attention of the nation and the world on the contemporary married woman. What begins each year as a quest for beauty, style, and charm becomes an inspiring discovery of the attributes that make the total woman truly beautiful -- her sensitivity, her boundless spirit, her unwavering determination, resourcefulness, and a strong work ethic to help ensure the well-being of the family.
The MRS. AMERICA PAGEANT attracts increasing numbers of women of all ages, locations, and backgrounds, and receives over 100,000 entries each year from virtually every corner of the United States. A potpourri of contestants representing all 50 states and the District of Columbia are selected through a year-round series of local competitions headed by a MRS. AMERICA state representative together with a local committee of judges leading to the MRS. AMERICA finals.
Today, MRS. AMERICA'S great popularity, both here and abroad, has earned it the distinction of being the largest Pageant system in the world, in that genre, and the fastest growing competition in the United States. The multitude of local competitions in each state leading up to the selection of the state representative has great local and regional appeal, ensuring a highly visible profile of the Pageant, with year-round publicity, promotion, and marketing opportunities.