June 25, 2007 05:00 ET

M:Metrics Reports April Rankings of Mobile Web Companies in the United States and United Kingdom

SEATTLE, WA and LONDON--(Marketwire - June 25, 2007) - M:Metrics, the mobile market authority, today announced the rankings of the top mobile Web companies among smartphone users in the United States and the United Kingdom, for the month of April.

Top 10 Mobile Web Companies Visited By Smartphone Users by
Percent Active Reach April 2007
("Company" is an aggregate of company owned domains)
United States                     United Kingdom
Company                Total      Company                Total
Google Inc.            62.48%     Google Inc.            30.94%
Yahoo! Inc.            33.54%     Orange Personal        21.68%
                                  Communications
                                  Services Limited
Microsoft Corporation  33.36%     British Broadcasting   20.90%
                                  Corporation (BBC)
AT&T Inc.              21.22%     Microsoft Corporation  17.75%
Time Warner Inc.       19.06%     Vodafone Group PLC     16.79%
The Walt Disney        17.00%     eBay Inc.              13.08%
Company
News Corporation       15.54%     O2 (UK) Ltd, Service   12.77%
                                  Operations
Sprint Nextel          15.29%     Hutchison Whampoa      12.67%
                                  Limited
The Weather Channel    15.28%     Yahoo! Inc.            10.97%
Interactive, Inc.
eBay Inc.              14.19%     Deutsche Telekom AG    10.71%

Source: M:Metrics. Reports for the month of April are projected
to represent the universe of smartphone owners and are based on
in-tab panel sizes of approximately 500 panelists in the United
States and 600 panelists in the United Kingdom.

The data above is derived from M:Metrics' proprietary panel of metered smartphone device owners, selected to represent a population which accounts for a highly disproportionate share of mobile data services usage. Smartphone users browse the Web, download applications and consume multimedia programming such as music and video at up to six times the rate of owners of other handsets.

The patent-pending M:Meter continuously and unobtrusively monitors messaging, browsing, application and media usage and powers M:Metrics' MeterDirect Syndicated Measurement Service.

Smartphone usage is driving the emerging mobile Web and this will be one of the keys to advertising-based business models. According to M:Metrics data, more than one-third of smartphone browsers are using the Web almost every day and on average. Smartphone owners drive a disproportionate share of revenue for mobile operators and content providers and understanding their behavior is a key to understanding how to best monetize the mobile medium.

About M:Metrics

M:Metrics is the mobile market measurement authority. As the only research firm to measure the audience for mobile media, M:Metrics provides the most accurate metrics on actual mobile content consumption by applying trusted media measurement methodologies to the mobile market. M:Metrics' monthly syndicated data service gives clients the critical insights and intelligence required to inform smart business strategies and the competitive benchmarks needed to evaluate the performance of competitors and partners. M:Metrics is a private, venture-funded corporation headquartered in Seattle, with offices in San Francisco and London.

Authorized Uses

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