SOURCE: Luxury Institute

 

NEW YORK, NY--(Marketwire - May 28, 2008) - High net-worth consumers rated Wynn the most prestigious luxury casino in the 2008 Luxury Brand Status Index (LBSI) survey from the independent New York City-based Luxury Institute (www.LuxuryInstitute.com). Respondents who would recommend Wynn say, "It has a great golf course," is "very luxurious and comfortable" and "is plush and sophisticated." Bellagio and Venetian ranked second and third respectively.

"In difficult times for the gaming industry, wealthy consumers tell us that the competitive spirit of Steve Wynn has created a new standard for casinos in the U.S.," said Milton Pedraza, CEO of the Luxury Institute. "On its web site, Wynn says that it has been honored with several awards and 'the next rating we look forward to is yours.' Well, Mr. Wynn, here it is direct from the voice of high net-worth consumers. It is our unwavering belief that while Wynn has been rated highly by organizations that give out stars and diamonds, the ratings that count most for a true luxury brand are those of high net-worth consumers. Our surveys are conducted with independent panels weighted to reflect national results with the results tabulated by external analytical experts. This ensures a level of objectivity that has earned us the trust of consumers, the industry and the media."

Following are the 29 luxury casinos that were rated (alphabetical order):

1. Bally's Atlantic City
2. Bally's Las Vegas
3. Bellagio
4. Borgata Hotel Casino & Spa
5. Caesars Atlantic City
6. Caesars Palace Las Vegas
7. Foxwoods
8. Hard Rock Las Vegas
9. Harrah's Atlantic City
10. Harrah's Las Vegas
11. Las Vegas Hilton
12. Luxor
13. Mandalay Bay
14. MGM Grand Las Vegas
15. Mirage
16. Mohegan Sun
17. Monte Carlo
18. New York, New York
19. Palms Las Vegas
20. Paris
21. Planet Hollywood
22. Rio
23. TI (Treasure Island)
24. Tropicana Atlantic City
25. Trump Marina
26. Trump Plaza
27. Trump Taj Mahal
28. Venetian
29. Wynn

The proprietary Luxury Brand Status Index (LBSI) survey is the only measure of the prestige of leading brands among wealthy Americans. A national sample of 1,621 wealthy American consumers, with an average income of $348K and average net-worth of $3.6 million, was surveyed online. Survey results are weighted to match demographic and net worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.

About the Luxury Institute

The Luxury Institute is the uniquely independent and impartial ratings, reviews and research institution that is the trusted and respected voice of the high net-worth consumer. The Institute provides a portfolio of proprietary publications and research that guides and educates high net-worth individuals and the companies that cater to them on leading edge trends, high net-worth consumer rankings and ratings of luxury brands, and best practices. The Luxury Institute also operates the Luxury Board (www.LuxuryBoard.com), the world's first global, membership-based online community for luxury goods and services executives, professionals and entrepreneurs. To reach the Luxury Institute, please call 646-792-2669 or go to www.LuxuryInstitute.com.