SOURCE: Street Sampling Inc.; Lord & Taylor

December 06, 2008 09:34 ET

Lord & Taylor and Street Sampling Spread Holiday Cheer in New York by Distributing Thousands of Gift Cards

WASHINGTON, DC--(Marketwire - December 6, 2008) - Street Sampling Inc., the Washington-based innovative marketing firm, announces that it has partnered with Lord & Taylor in an experiential marketing campaign. On Friday, December 5, 2008 teams of "Holiday Elves" distributed thousands of Lord & Taylor Gift Cards, directly into the hands of happy Manhattan consumers, during the morning rush hours. Locations included Grand Central Station, Bryant Park and Rockefeller Plaza. The $25 cards are valid at Lord & Taylor stores, through December 10, 2008. They may be used on any merchandise and there is no minimum purchase or exclusions.

Lord & Taylor is an upscale specialty department store, with 12,000 employees in 47 stores in nine states and the District of Columbia. Lord & Taylor has built a reputation for attentive customer service and high-quality merchandise focused on apparel and accessories. Founded in 1826, Lord & Taylor is America's oldest department store and one of America's premier retailers.

"Street Sampling is pleased to work with Lord & Taylor in cutting through the clutter of traditional media, and to put these cards directly into the hands of consumers," says Scott Thurston, President of Street Sampling. "What better way to start someone's day than by wishing them happy holidays with a $25.00 gift card from Lord & Taylor, one of America's greatest retailers."

Based in Washington, D.C., Street Sampling is a provider of experiential marketing, engaging solutions that drive purchases, inspire action, lead to understanding, generate word of mouth, and enhance traditional marketing efforts. Street Sampling specializes in building and activating grassroots networks to execute non-traditional marketing initiatives and embraces word of mouth to market our clients' brands. Street Sampling's expertise is in the understanding of street psychology and how word-of-mouth networks and buzz hierarchies begin and spread.