July 26, 2010 09:00 ET

Leads360 Spotlights Lead Management Best Practices at LeadsCon East

Session to Address the Importance of Speed-to-Call on Sales Lead Conversion Rates

NEW YORK, NY--(Marketwire - July 26, 2010) - This week at LeadsCon East, Leads360's Senior Vice President of Sales and Corporate Strategy Nick Hedges will participate in a panel titled 'Speed to Lead -- Why It Matters,' which will cover the importance of quick response to consumer inquiries on lead conversion rates. The panel will occur on Monday, July 26 at 11:00 a.m. at the New York Marriott Marquis as part of a track on lead buyer intensive behavior.

With lead buyers creating the liquidity that keeps the online customer acquisition machine well-oiled, making sure lead buyers feel in control of the lead buying process is crucial. The Lead Buyer Intensive Track at LeadsCon East will bring buyers together to learn and network in a no-pitch environment, with attendees invited by invitation only. Mini-sessions will be presented by thought leaders and their peers. Topics will address the keys to a buyer's success, such as how to convert more leads into sales.

The industry leader in sales lead management software, Leads360 offers a robust, highly customizable solution that helps sales teams to increase the bottom line through higher lead conversion rates. With more than 25 million leads managed and tracked by Leads360, the company has established and refined proven benchmarks, tools and best practices that help its customers adapt their sales processes to become more effective and convert more leads. This week at LeadsCon East, Leads360 will be presenting new research and analysis based on millions of recent consumer inquiries and the performance of these leads throughout the sales cycle.

Said Leads360's Hedges, "Our research shows that being the first company to respond to a lead is the most important factor in closing a sale for two reasons: it conveys the impression that the company is more interested in the consumer than any other company, and it typically results in a longer and more memorable conversation. Simply stated, the first company to contact a lead has much greater odds of earning the business."

Industry pundit and founder of LeadsCon Jay Weintraub commented, "LeadsCon offers buyers a chance to let their guard down, network and learn. Leads360, with their keen insight into the space and unique vantage point, will present both quantifiable information and qualitative advice surrounding the benefits of quick contact, referred to as 'speed to lead,' within the customer acquisition industry. We appreciate Leads360's valuable insights and look forward to a great show."

LeadsCon is the preeminent conference dedicated to increasing the effectiveness of those operating in the online lead generation industry. LeadsCon provides a unique and collaborative environment designed for networking and sharing. Meet the people, gather the knowledge and get the tools to gain the edge in the ever-evolving online lead generation space. Leads360 can be found at booth number 206 at LeadsCon East, July 26-27, at the Marriott Marquis in New York City.

About Leads360
Founded in 2004 and headquartered in Los Angeles, Calif., Leads360 develops software as a service (SaaS) solutions for managing sales leads. Distinguished by its focus on solutions that address the unique needs of businesses who sell to consumers, Leads360 is recognized as a market and technology leader, managing more than 25 million leads for over 5,000 clients. With a suite of solutions scaled for small to enterprise organizations, the company offers the industry's most comprehensive and configurable lead management platform.

Leads360 enables companies to distribute, track, analyze, and convert sales leads using a customizable lead management workflow. Professional services, including training and process consulting, are also offered to deliver a highly effective solution for converting sales leads. Businesses look to Leads360 for solutions that allow them to maximize their investment in leads generated online and from traditional sources, and ultimately increase sales closure rates for greater revenue. For more information, visit www.leads360.com.

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