La Senza Corporation

Exclusively at La Senza Pussycat Dolls new lingerie collection, "Shhh…by Robin Antin"

Exclusively at La Senza Pussycat Dolls new lingerie collection, "Shhh…by Robin Antin"

MONTREAL, QUEBEC--(Marketwire - Aug. 28, 2008) -

Editors Note: Two photos for this release will be available via Marketwire on the picture wire of The Canadian Press

The Pussycat Dolls, reigning queens of the music world, are bringing their vision of glamour to La Senza stores across Canada. The award-winning music group is teaming up with Canada's leading lingerie brand for an exclusive deal to introduce its lingerie collection, "Shhh...by Robin Antin" this fall.

With over seven million records sold, five hit singles worldwide and two world tours, The Pussycat Dolls creator Robin Antin's vision has brought energy, youth, edge and cheekiness not only to mainstream pop fans but to millions of young women. Building on her unprecedented success, Antin designed her debut "Shhh..." collection with two women in mind The Pussycat Dolls and the women who love The Pussycat Dolls. "I really went back to our roots, went back to our costumes from our original stage shows," says Antin, "The words for me on this collection are flirtatious, fashion and fun!"

Receiving rave reviews at its launch during LA Fashion Week in March 2008, the "Shhh...by Robin Antin" lingerie collection features fashion-forward designs made with sumptuous fabrics imported from Italy and Spain. The line features an updated vintage silhouette with styles that range from girlishly flirtatious to red-hot glamorous. The line is produced by White Laundry, a division of California based Maui and Sons. White Laundry design director Githa Duncker collaborated with The Pussycat Dolls' Antin to develop the range set to launch worldwide for Holiday 2008.

"We are thrilled to be partnering with The Pussycat Dolls," says Caroline Sacchetti, Executive Vice President of La Senza Corporation "As Canada's lingerie leader, La Senza is known for carrying collections that are stylish, appealing and on-trend. This new line further underlines our commitment to showcasing fashion lingerie at reasonable prices."

The sweet, sporty collection features a variety of eye-catching details including girly bows, sassy stripes and prints, playful cut-outs and removable garters in themes that range from the bold to the playful. A lively nautical theme features pretty bras and panties while the "Lipstick Vintage" theme focuses upon sassy corsets as well as ruffled bras and panties in a coquette palette of pink and black. The "Doll Revolution" theme channels the ultra-feminine with gathered tulle bras and panties. For those looking for something more striking, the "Tart" collection mixes black and white stripes with hits of striking contrast colour in blue, red and yellow.

According to Antin, "Inside every woman lives a Pussycat Doll." Now these dolls may come to life thanks to this new exciting collection. The Pussycat Dolls' "Shhh...by Robin Antin" collection will be launched globally, and unveiled to Canadians end of October 2008. It will be available exclusively in 150 La Senza stores across Canada as well as through the La Senza ecommerce website.

About La Senza

Based in Montreal Canada, La Senza is renowned for carrying fun fashion lingerie at affordable prices. Since the first store opening in 1990, La Senza has maintained a focused vision of excellence, taking pride in its dedication to its customers and its merchandise. La Senza Corporation operates over 326 La Senza Lingerie, La Senza Express, La Senza Spirit and La Senza Girl stores throughout Canada. In addition (by end of 2008), there are 428 licensed La Senza and La Senza Express and 47 La Senza Girl stores operated internationally in 44 countries. La Senza Lingerie is the ultimate shopping destination for a vast array of exclusive high-quality branded lingerie at affordable prices.

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