TJ Martell Foundation Celebrates 10th Anniversary of Annual Family Day Event

Bob Frank, President of KOCH Records

NEW YORK, NY--(Marketwire - January 12, 2009) - The TJ Martell Foundation announced today the 10th anniversary of their annual TJ Martell Foundation Family Day fundraising event. The celebration will be held on Sunday, March 8th, 2009 at the legendary Roseland Ballroom, located at 239 West 52nd Street (between Broadway and 8th Avenue), in New York from 1-4pm. Family Day provides hundreds of families the opportunity to participate in a spectacular day full of fun and safe indoor games and carnival activities to raise money for Leukemia, Cancer and AIDS research. Now in its tenth year, Family Day has steadily grown into one of the Martell Foundation's most successful events raising over $2.4 million since its inception.

This year's Family Day will honor GMR Entertainment Managing Director Marcus Peterzell and his wife Lori Peterzell, VP of Consumer Marketing for A&E Network and Bio, along with KOCH Records President Bob Frank, his wife Carol Frank, and their respective families. As co-chairs of the Family Day event the past 3 years, Peterzell and Frank have grown this amazing fair fundraising experience into one of Martell's most prosperous events.

"This event is one of the highlights on our agenda. The name alone -- Family Day -- says it all. There is nothing higher than family, your family and mine, and we honor them on this day. We are saluting two family members this year, Marcus Peterzell and Bob Frank. They have been in the Foundation family for many years and we cherish their dedication and all the money they have made possible for vital Leukemia, Cancer & AIDS research," raves Tony Martell, Founder & Chairman of the TJ Martell Foundation.

Family Day brings together families from many different industries along with a who's who of music and entertainment executives. Family Day will feature a live performance by Interscope recording artist The Clique Girlz and a special appearance from Long Island's own teen music stars Push Play! In addition to the fun and games, Family Day will also host a silent auction which will feature amazing, one of a kind celebrity auction items.

For the 10th anniversary, the TJ Martell Foundation will be making a special Family Day tribute to all of the previous honorees and their families. Previous TJ Martell Foundation Family Day honorees have included such music and entertainment industry leaders as Kevin Liles, Monte Lipman & Avery Lipman, Steve Greenberg, Daniel Glass, Julie Swidler, Rick Krim, Michael Reinert, Gary Casson and Ron Wilcox.

The TJ Martell Foundation is also proud to announce they are taking their Family Day event bi-costal for 2009 with their first annual Los Angeles Family Day taking place on Sunday, March 29, 2009 at the Los Angeles Zoo. The Los Angeles Family Day will also honor Peterzell and Frank and their families.

This year Family Day will also be featuring a Mobile Giving campaign where individuals can text in $5.00 donations for the Foundation. To give a $5.00 donation via text message, individuals can text the word FAMILY to 90999. A text message will be sent back asking to confirm the donation, and replying with the word YES will add $5 to the supporters monthly mobile phone bill that will go to the Foundation.

To make a donation towards the 10th Anniversary of the Annual TJ Martell Foundation Family Day, visit: http://tjmartellfoundation.org/store/productslist.aspx?CategoryID=28&selection=1. For entry into the event, donations for a Family Day package cost $150 for a family of four. Individual ticket prices are $75 for adults and $25 for children under 16 years. For more information, sponsorship opportunities or to purchase tickets for the 10th Annual TJ Martell Foundation Family Day or the foundation in general please call the TJ Martell Foundation at 212-833-5444 or visit our web site at www.TJMartellFoundation.org

ABOUT THE TJ MARTELL FOUNDATION

The TJ Martell Foundation for Leukemia, Cancer and AIDS Research was founded in 1975 by music industry executive Tony Martell and his colleagues, in memory of his son, T.J., a victim of Leukemia. It is dedicated to raising funds for the innovative initial and ongoing research for the treatments and cures of Leukemia, Cancer and AIDS. The Foundation has raised over $225 million dollars for research through a variety of events including concerts, gala awards dinners, family day activities, golf tournaments, wine dinners, roasts, and walk-a-thons. Research facilities funded by the foundation include TJ Martell Memorial Laboratories at Mt. Sinai Medical Center in New York City, Neil Bogart Memorial Laboratories at Children's Hospital Los Angeles, Frances Williams Preston Laboratories at the Vanderbilt-Ingram Cancer Center in Nashville, Columbia-Presbyterian Cancer Center, Massachusetts General Cancer Center, The Mayo Clinic, Memorial Sloan-Kettering Cancer Center, and Oregon Health & Science University. This year marks the 34th anniversary for the TJ Martell Foundation.