MEMPHIS, TN--(Marketwire - July 24, 2009) - Today, Justin Timberlake, founder of Mirimichi, officially unveiled the world-class golf course located just north of Downtown Memphis, at a press conference. Public play starts tomorrow at the par-72 course.

Mirimichi which means 'place of happy retreat,' is a challenging 7,400 yards from the tips, but provides five to seven different tee boxes on each hole to appeal to golfers of all abilities. Rolling mounds, lush fairways, beautiful landscaping, four waterfalls, six lakes and two meandering streams make this golfing oasis a place where people and nature co-exist in harmony.

Formerly known as Big Creek Golf Course, every aspect of the golf course has been renovated. No hole is the same as it was before the renovations -- even the majority of the greens have been enlarged, moved, or re-contoured. The renovations were carried out by the Talent Golf team of Mike MacElhose and Randy Wilson. Talent Golf used the careful placement of tees, natural topography, length, width, wind direction, hazard placement, and contouring to create a unique course design that provides golfers with a true test of their golfing abilities, while enhancing the beauty of their surroundings. More than 80 bunkers and 1,200 azaleas were added to the course.

"When we started the renovation process we soon realized we had the opportunity to make something really special at this course," said Greg King, Director of Golf at Mirimichi. "People who used to play Big Creek will not recognize the course. Not only does this course set the bar extremely high from a golfing experience, but it is leading the way in ecological sustainability."

Mirimichi is the first golf course in the country to be designated a Certified Audubon International Classic Sanctuary. As part of the Classic Program, Mirimichi implemented sustainable resource management principles that incorporate wildlife conservation, habitat rehabilitation and enhancement, water conservation and water quality protection. The Audubon International certification requires a yearly audit to ensure that Mirimichi continues to implement these natural resource management principles. All Mirimichi employees are thoroughly trained in environmental stewardship.

The practice facilities at Mirimichi are world-class. The facility offers a driving range, an 18-hole putting course, a short-game area including practice bunkers and a practice putting green. An additional nine-hole, par-35 course called Little Mirimichi which will open in the fall, provides a faster, easier and shorter golfing experience that allows both the inexperienced and advanced golfer to hone their skills. In addition to the extensive practice facilities, in 2010, Mirimichi will open a Callaway Performance Center offering customized club fitting using the Callaway Performance Analysis System. The Center will be one of only nine in the country.

Timberlake and his family bought the property in 2007 to save the land from residential development.

About Mirimichi

Mirimichi, meaning "place of happy retreat" is a public golf course located just 15 minutes north of Downtown Memphis. Owned by Justin Timberlake and co-founders, Lynn and Paul Harless, Mirimichi's rolling grass mounds, meandering creeks and scenic vistas provide a natural ambience that creates a haven for both golfer and nature. At Mirimichi, golf, nature and people exist in harmony. For more information, visit www.mirimichi.com or call Mirimichi at 901-259-3800.