TORONTO, ONTARIO--(Marketwire - Aug. 6, 2010) - This summer, experience a unique piece of Chinese culture at the Toronto Chinatown Festival. Spadina Avenue will be partially closed during the 10th annual Toronto Chinatown Festival on the weekend of August 28 (12 noon to 8 p.m.) and 29 (12 noon to 6 p.m.) to welcome over 100,000 people from across Greater Toronto Area and out-of-town areas. Details will be unveiled at today's press conference held at 12 noon at Sky Dragon Chinese Restaurant (280 Spadina Ave., Top Floor).
Each year, the Toronto Chinatown Festival marks a celebration of Canada's diverse Asian cultures and communities. At the 10th anniversary of this exciting multicultural event, visitors will have the chance to play a traditional game of featherball, learn Tai Chi, watch traditional Chinese opera performances by children, and enjoy a unique costume show and ritual demonstration at Dragon City Mall, featuring traditional Han (Chinese) fashion. Children will also be able to interact and take photos with Angus the Elephant, the popular mascot of the Festival's title sponsor, Industrial Alliance Insurance & Financial Services Inc.
More than 80 booths with unique Asian merchandise, crafts and delicious Asian cuisine and snacks will pack Spadina Avenue between the south of College to north of Queen. In addition, there will be product sampling, interactive games and prizes, including a lucky draw for a $500 Mobilicity mobile phone package.
More information about the Festival can be found at www.chinatownbia.com or by calling 416-260-9800.
The Toronto Chinatown Festival is organized by Chinatown Business Improvement Area (CBIA), a partnership of 10 non-profit associations with the objective to improving the economic life and community vitality of the Downtown Chinatown community. The Festival started in 2001 and made itself into the 2001 Guinness Book of World Records with the baking of the world's largest moon cake. To date, the Festival still holds the record.