JASPER, ALBERTA--(Marketwire - May 12, 2010) - Edmonton based singer/songwriter Jessica Heine lent her incredible talent and time to her Jasper, Alberta with the recording of 'Give Me Jasper' which debuted as the soundtrack behind Jasper's new destination video shown May 11 at a joint Tourism Jasper, Brewster and VIA Rail reception for international tour and travel partners at Rendezvous Canada in Winnipeg, MB.
The song supports the 'My Jasper' regional/long haul Canada campaign set to launch May 12 and utilizes images in a social media context emphasizing the authentic nature of the destination.
"Rather than include generic soundtracks we want to put forward content that captures the stories of Jasper from a more personal perspective. Jessica's enthusiasm, emotion and obvious connection to Jasper resonate throughout 'Give Me Jasper' and we were incredibly fortunate to have an artist of her caliber write very moving song", says Maggie Davison, CEO Tourism Jasper.
According to Davison the objective was to "create a regional campaign that is based on an understanding of what our guests believe to be our product and cultural truth. Essentially, understand what motivates our guests to visit Jasper and then create imagery and messaging that speak to that truth from an authentic traveler to traveler perspective. Jessica, through her song 'Give Me Jasper' has captured the authenticity of the destination."
Jessica is also a part of the 'My Jasper' regional campaign and her personal Jasper story will be featured in both the Edmonton Journal and Calgary Herald. 'Give me Jasper' can also be downloaded at the Jasper landing page www.myjasperstory.com beginning May 13.
Edmonton singer/songwriter Jessica Heine (hi-na) is making a name for herself with her engaging onstage personality, eclectic, meaningful songwriting, and an incredible voice! It has been described as "astonishingly beautiful", "soulfully strong", "vibrant" and "simply lovely", while her performances have been described as "honest and engaging", "genuine", "authentic" and "unique". Rhea March of U22 Productions was quoted as saying that "her songs take you by the hand and lead you on a journey…" and Lionel Conant from Fort St. James' Cottonwood music Festival said of Heine that "her songwriting defies categorization just as her voice defies assumption." Heine makes every show (small or large) an intimate and lovely experience and leaves her audiences wanting more, more of her stories, more of her songs, and more of her exquisitely angelic and incredibly powerful voice.
Jessica performs solo, with The House Kats (www.myspace.com/housekats), or with The Younger Band.
HIGHLIGHTS
• Participated in the Alberta portion of Babes for Breasts in October of 2009
• Toured Alberta and British Columbia in September of 2009 with German based singer-songwriter Kelly Tschritter, playing several sold out shows
• Released second CD, Songteller Storywriter, June 13, 2009
• Warmly received at Medicine Hat's 2009 winter festival (Tongue on the Post), making her one of the top sellers of the event
• Over the summer of 2008, won over audiences performing at multiple festivals in Alberta, (Wild Oats and Notes, Mountain View Music Festival, South Country Fair, Sasquatch Gathering, Labor Day at the Lake)
• Opened for John Mann in October, 2007. Performance was recorded for broadcast on CKUA's "Live from Alberta Stages"
• Participated in the Alberta portion of Babes for Breasts (a cross-Canada tour supporting Breast Cancer research) in September of 2007 with 5 other female Canadian singer/songwriters
• Performed to much acclaim at Edmonton Folk Festival in August, 2007
• Finalist at 2007 Kerrville New Folk Songwriting Competition in Kerrville, Texas. One of only two Canadian Finalists
• Top selling artist at Homefest 2006 in Edmonton, November 2006
• Released first CD, Either Way, in May of 2006
Jasper Destination Marketing Corporation has been working diligently over the last two years to create a Destination Marketing Fund to increase the marketing capability for this world class authentic, mountain community.
Jasper town site is located in Jasper National Park, one of Canada's 15 extraordinary sites on UNESCO's World Heritage List – deemed by the World Heritage Committee to number among the most significant sights on earth.