SOURCE: Jennings Social Media Marketing
March 28, 2011 17:20 ET
Jennings Social Media Marketing Receives Testimonial From Orient Express Hotels, Inc. for Arts in the Plaza Festival's Social Media Work in St. Maarten
NEW YORK, NY--(Marketwire - March 28, 2011) - Orient Express Hotels, Inc. recently selected Jennings Social Media Marketing (www.jenningssocialmedia.com) for a social media campaign to promote its Arts in the Plaza Festival in St. Maarten (http://www.facebook.com/artsintheplaza). The project included viral Web videos which Jennings Social Media Marketing directed, produced and viralized; search engine optimization; viral Web press releases; media outreach; and consulting.
The campaign's success included numerous blogger placements on travel, tourism and Caribbean blogs; first page search engine results on Google; traffic to the website; online media attention via Marketwire and a wonderful turnout at the premiere held at the beautiful Porto Cupecoy Plaza, a Mediterranean-inspired waterfront village and marina developed by Orient Express Hotels, Inc.
Philip Gesue, vice president of real estate development of Orient Express Hotels, Inc, said that Jennings brought a wealth of knowledge, experience and aptitude to their viral media project for an arts festival on the island of St. Maarten in the French West Indies. "We selected Jennings Social Media Marketing for their specialization in the social media marketing arena, in particular viral media campaigns. They spent a tremendous amount of time brainstorming with the team, working remotely in St. Maarten filming the artists, consulting and offering guidance. I know that Valerie Jennings has been involved with viral media since the beginning of the trend and knew how to deliver the right product on time and on budget. My experience with Jennings and her staff was great and I recommend them highly," said Gesue.
Jennings Social Media Marketing is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings creates comprehensive social media marketing and Web advertising strategies from website design and development to viral videos. The company represents publicly traded to medium-sized businesses across the U.S. and overseas including technology, sports, sustainability, entertainment, travel, financial, health care and real estate (www.jenningssocialmedia.com).