June 29, 2010 14:23 ET

Introducing Fulfilled Bags' Stylish and Environmentally Friendly Tote Bags Designed to Fit Everyday Life

Fulfilled Bags. Fulfilled Moments. Fulfilled Life

LOS ANGELES, CA--(Marketwire - June 29, 2010) -  For a modern woman on the go, a functional bag is more than a luxury. It's a necessity. From farmer's market bounty to schlepping file folders to her children's stuffed animals, she needs a bag that can accommodate all the accoutrements of her rich and busy life.

She certainly doesn't want to increase her carbon footprint by grabbing plastic bags as she stocks up on supplies at the grocery store, the pharmacy and the stationary store. 

She's looking for a bag that can carry it all, including her commitment to the environment, with style that doesn't cost an arm and a leg.

Enter longtime friends Danielle Merrill and Heath McRae. Thinking "outside the bag," the duo met and set out to design a refined handbag line that used eco-friendly materials, would help decrease the use of plastic bags, and was wallet-friendly.

Now, they are pleased to announce the debut of their initial tote: The Montauk. The double-layer bucket bottom tote embodies classic Americana aesthetics, is crafted from dye-free and Certified Organic linen/cotton blend canvas, supports over 25 lbs of weight, and sports five interior divider pockets for wine, water and soda, not to mention 2 exterior mesh pockets ideal for transporting flowers.

The Montauk is also packaged in an additional organic cotton bag that can also be re-used to keep fruits and vegetables safe from sharp objects and separate from the rest of the bag's contents. Specially priced through the summer at $36, The Montauk makes eco-chic affordable for any handbag budget.

Montauk bag buyers aren't the only ones who benefit. In spirit of the brand, Merrill and McRae have committed to donating 3% of the proceeds of their bags to charitable organizations.

Each Fulfilled Bag comes with a charm of the buyer's choice. The charm is stamped with a keyword that specifies which charity will receive support from the sale of that particular bag. At present, The Montauk is available with either a Heal (Juvenile Diabetes) or Feed (Feed the Children) charm, making The Montauk the gift that keeps on giving. And if Merrill and McRae have anything to say about it, fulfillment: it's in the bag.

Bags available for purchase from http://fulfilledbags.com/.