SOURCE: Adventure Central
May 07, 2008 12:04 ET
Introducing AdventureCentral.com
New Website Gives Travelers Ability to Find and Book the World's Greatest Adventures
DENVER, CO--(Marketwire - May 7, 2008) - www.adventurecentral.com, the new website for
finding and booking adventure and experiential activities, launched this
week. Powered by Adventure Central, the leading provider of travel
distribution and online booking services for the adventure and experiential
travel industry, AdventureCentral.com combines a
user-friendly interface with thousands of amazing expeditions, trips and
tours from the world's greatest tour operators.
Using AdventureCentral.com, visitors can easily search for unique
experiences by location, activity type, interest, price range, trip
provider or dates available. The new website offers activities and trips
representing all price ranges, trip durations, and difficulty levels. In
fact, AdventureCentral.com has more than 60,000 departures this summer
alone for travelers to choose from. With hundreds of activities under $100,
there are plenty of options for affordable family fun.
AdventureCentral.com helps travelers find and book adventures by:
-- Continuously adding new and unique experiences from the best adventure
and experiential travel suppliers around the world.
-- Providing Popular Places to Go in the world's most beautiful and
exciting destinations from the Alaskan wilderness and the Rocky Mountains
of Colorado to Florida's Everglades and the culinary isles of Italy.
-- Highlighting Popular Things to Do including white-water rafting, ziplining, wine tasting and cultural tours.
-- Featuring the Top 10 Best-Selling Adventures as well as The
Adventure of the Day.
-- Providing all the information a traveler needs to book including a
summary description, date availability, pricing, an itinerary, and even a
recommended gear list when relevant.
-- Delivering a secure real-time booking service that generates an email
confirmation to the customer complete with the provider's contact
information for any last-minute questions or changes.
All featured content -- including Places To Go, Things To Do and Top
Adventures -- are updated daily and are determined using Adventure
Central's proprietary search algorithm which combines traveler site usage
and conversion data to display first the activities and trips that are of
most interest to the community.
"Launching our own e-commerce site was the next step in helping our
supplier partners continue to reach the rapidly expanding universe of
travelers looking for access to great adventures," said Dick Schulte, CEO
of Adventure Central. "And it gives travelers an easy-to-use website to
find and book everything from family fun to outrageous adventures."
Adventure Central's distribution partners like Adventure Escapes Magazine,
1st Adventures and WCities and supplier partners like Alaska Zipline
Adventures and Vagabond Gourmet will be able to leverage the new e-commerce
platform as well. And because featured Places To Go and Things To Do are
customized based on the unique traveler interests within each community,
each site will also be able to highlight what its visitors are most
interested in.
Note to Editors: vertical statistics and specific trip information as well
as high-resolution images and logos are available upon request.
About Adventure Central
Denver-based Adventure Central is an online adventure travel distribution
company. Adventure Central connects the world to great adventures by
automating the distribution of trip inventory from supplier partners such
as A Day Away Kayak Tours and American Adventure Expeditions and bringing
new cost and time efficiencies to the market. Adventure Central's
private-label offerings distributed through AdventureCentral.com and
leading
third-party Internet partners like Orbitz (OWW) and CheapTickets give
consumers access to one of the largest selection of adventure and
experiential inventory at competitive rates available online. For more
information on Adventure Central, call 303.292.5522 or visit
www.adventurecentral.com.