Intrepid Equity Finance Ltd.

Intrepid Equity Finance Ltd.
Oct 02, 2008 15:18 ET

Intrepid Raises $12 Million Financing for SCI Ltd.

TORONTO, ONTARIO--(Marketwire - Oct. 2, 2008) - Intrepid Equity Finance Ltd. today announced that it has raised a $12 million financing package for SCI Ltd. Intrepid acted as SCI's advisor in connection with this financing, which was led by existing investor VentureLink Funds, and included participation by RBC, which provided senior term and operating facilities. The proceeds from this financing will be used to fund a strategic acquisition as well for general working capital purposes.

SCI is the leading provider of leads management solutions to the North American automotive industry. Deployed on a SaaS model with enterprise-level customer data integration, SCI's solutions are employed by over 6,000 automobile dealers to improve the effectiveness of their leads management processes. SCI delivers proven and compelling value for its customers. In 2007 alone, customers using SCI's leads management solutions recorded a 65% improvement in response rates and 71% improvement in response times, resulting in higher leads conversion, customer retention and overall revenues.

Said Chris Cawston, President and CEO of SCI: "The acquisition of MarketQuiz is highly strategic for SCI. MarketQuiz's products will complement and significantly extend SCI's existing offering by adding state-of-the-art marketing management capabilities. SCI is already the leading provider of lead distribution and management solutions to the automotive market. The combination of SCI and MarketQuiz's technology and thought leadership will offer the auto industry - automakers, dealer groups and individual dealers - the most powerful, integrated suite of solutions aimed at customer acquisition, retention and spend optimization. Given the current challenges facing the automotive sector in North America, the timing couldn't be better."

Added Chase Fraser, MarketQuiz, founder: "The industry is fighting for market share and profitability in one of the toughest markets in decades. Our combined offering will give our customers a significant advantage over their competitors." Chase Fraser and his co-founder, Sunny Knocke, will join SCI's management team.

In addition to facilitating the financing, Intrepid also advised SCI's management in connection with the acquisition.

About Intrepid Equity Finance Ltd.

Intrepid Equity Finance Ltd. specializes in advising and investing in growth companies. Our offerings include raising capital, mergers & acquisitions advice and business acceleration services. We also make equity and debt investments through the Intrepid Business Acceleration Fund LP. For more information on Intrepid, please visit www.intrepidequity.com.

For more information, please contact

Intrepid Equity Finance Ltd.
Alkarim Jivraj
(647) 288-3006
Email: ajivraj@intrepidequity.com
Website: www.intrepidequity.com