LIFT Networks Launches VT and Integrated Solutions Division, Sales and Marketing Software Solutions to Help Retailers Generate New Sales

TAMPA, FL--(Marketwire - September 23, 2008) - LIFT Networks, a division of International Card Establishment, Inc. (OTCBB: ICRD), today announced the release of VT (Virtual Terminal), a Windows-based application program which enables retailers to issue their own private labeled gift and loyalty cards, as well as to provide them with the ability to mine their customers' purchase and demographic information. VT, which runs over the internet, allows retailers to use LIFT Networks' Promotional Tender application -- gift and rewards cards and associated services -- and provides a marketing campaign management solution to enable retailers to keep connected with their customers.

LIFT Networks also announced the launch of its new Integrated Solutions Division (ISD), which will make available a developer's version of VT to point-of-sale (POS) software integrators and developers, marketing, pr and advertising firms, internet service providers and e-commerce solutions to develop their own custom applications programs. The programs created by outside developers and marketers will offer retailers seamless integration to POS software and e-commerce applications to process alternative payments with gift and loyalty. ISD will also provide new marketing solutions and promotion tools for internet search engines and online national and local store directories such as Yahoo! and Google. Expanding the reach of LIFT Networks Promotional Tender application through LIFT's ISD program will leverage visibility and generate new sales for retailers throughout the U.S.

"VT will open many doors for LIFT Networks by creating strategic partnerships with software developers, advertising, marketing/pr organizations and the local /national storefront directories like Yahoo!, Google and other local online store directories," said Dyson Barnett, President, LIFT Networks. "LIFT will reach new markets; connect with retailers that employ software solutions in their business and which use the internet to promote their business."

About LIFT Networks

http://www.liftnetworksinc.com/

LIFT Networks, a division of I.C.E (International Card Establishments) (OTCBB: ICRD) is a leading provider of Promotional Tender and Neighborhood Marketing business tools for independent retailers and small businesses.

About I.C.E.

www.cardnetone.com

I.C.E. is a provider of diversified products and services to the electronic transaction processing industry. I.C.E. establishes merchant accounts for businesses that enable them to accept credit cards, debit cards and other forms of electronic payments; supplies point-of-sale systems; facilitates processing; and markets a proprietary "Smart Card"-based system that enables merchants to offer store-branded gift and loyalty cards.

Forward-Looking Statements

This press release may contain forward-looking statements that are subject to risks and uncertainties. Important factors which could cause actual results to differ materially from those in the forward-looking statements, include but are not limited to: the company's short operating history which makes it difficult to predict its future results of operations; the company's initial history of operating losses with possible future losses which could impede its ability to address the risks and difficulties encountered by companies in new and rapidly evolving markets; the company's future operating results could fluctuate which may cause volatility or a decline in the price of the company's stock; the possibility that the company may not be able to price its services above the overall cost causing its financial results to suffer; and other factors detailed in this press release and in future company filings with the Securities and Exchange Commission, at such time as the company is required to report its results of operations under the Securities Exchange Act of 1934, as amended.