MELBOURNE, AUSTRALIA--(Marketwire - April 2, 2009) - Intelemail, Inc., the email marketing intelligence company, is today making public proprietary data from their Q1 2009 client briefings, reflecting decidedly different approaches to email marketing between early 2008 and early 2009. The surveyed data covers the direct-to-consumer email marketing programs of 300 US companies and brands, tracked across multiple market sectors (Automotive, Catalog, Consumer Products + Services, Entertainment, Multi-Channel Retailer, Publisher, Travel).

http://www.intelemail.com

Intelemail provides historical and real-time monitoring of the email marketing programs of thousands of leading global companies and brands across hundreds of markets. "We process and analyze thousands of opt-in email marketing messages sent globally every day, and provide our clients with actionable insights into the email marketing programs of their competition," according to Alon Tamir, the founder of Intelemail. "We detected several notable differences in the email marketing programs of leading direct-to-consumer brands in the United States between early 2008 and early 2009."

INTELEMAIL: EMAIL MARKETING INTELLIGENCE

On a number of key benchmarks tracked by Intelemail, US direct-to-consumer email marketing programs changed dramatically between early 2008 and early 2009.

For the two month period ending in January 2008, the most popular keywords used in subject lines were:

--  FREE: appearing in 11.77% of tracked subject lines
--  OFF: appearing in 9.54% of tracked subject lines
--  NEW: appearing in 9.29% of tracked subject lines
--  SHIPPING: appearing in 8.41% of tracked subject lines
--  FROM: appearing in 7.22% of tracked subject lines
--  YOUR: appearing in 7.05% of tracked subject lines
--  UP: appearing in 6.89% of tracked subject lines

For the two month period ending in January 2009, the most popular keywords used in subject lines were:

--  OFF: appearing in 14.82% of tracked subject lines
--  FREE: appearing in 14.54% of tracked subject lines
--  SHIPPING: appearing in 10.00% of tracked subject lines
--  UP: appearing in 8.63% of tracked subject lines
--  NEW: appearing in 8.55% of tracked subject lines
--  SAVE: appearing in 7.80% of tracked subject lines
--  SALE: appearing in 7.25% of tracked subject lines

Between early 2008 and early 2009, the use of PRODUCT-CENTRIC keywords (e.g. NEW) declined in popularity, while the use of VALUE-CENTRIC keywords (e.g. FREE, SHIPPING, OFF, SAVE, SALE) increased dramatically.

"The shift in emphasis from a product-centric to a value-centric focus in email marketing subject lines between early 2008 and early 2009 demonstrates a fundamental change that we feel is strongly correlated with shifting perceptions of the global economic climate," according to Alon Tamir, the founder of Intelemail. "Concomitantly, email marketers became increasingly 'aggressive' between early 2008 and early 2009, as significantly more email marketers surveyed sent two or more email messages to their opt-in subscribers per week, than those who sent only one."

For the two month period ending in January 2008, email marketing frequency was as follows:

--  35% of surveyed companies sent ONE email per week
--  55% of surveyed companies sent TWO OR MORE emails per week
    --  30% of surveyed companies sent TWO emails per week
    --  13% of surveyed companies sent THREE emails per week
    --  12% of surveyed companies sent FOUR emails per week

For the two month period ending in January 2009, email marketing frequency was as follows:

--  26% of surveyed companies sent ONE email per week
--  64% of surveyed companies sent TWO OR MORE emails per week
    --  32% of surveyed companies sent TWO emails per week
    --  15% of surveyed companies sent THREE emails per week
    --  17% of surveyed companies sent FOUR emails per week

Between early 2008 and early 2009, email marketers increased the frequency of their campaigns dramatically.

Intelemail data and analysis indicates that email campaign frequency continues to increase globally across market sectors.

"Because email marketing is a proven and cost-effective mechanism to drive engagement, traffic, and sales, an increase in campaign frequency during challenging economic times is not at all surprising," according to Alon Tamir, the founder of Intelemail. "But as more and more email marketers take the same approach, consumer email inboxes are becoming increasingly cluttered. Understanding the email marketing strategies of competitors -- who likely share at least a portion of the same subscriber base -- thereby becomes increasingly valuable. Simply increasing the QUANTITY of campaign frequency, without a corresponding focus on email marketing intelligence and analysis of the competitive landscape, is no longer the optimal strategy."

ABOUT INTELEMAIL

http://www.intelemail.com

Intelemail is the leading independent provider of email marketing intelligence, delivering historical and real-time monitoring of the email marketing programs of thousands of leading global companies and brands to clients globally.

Intelemail systems process and analyze thousands of opt-in email marketing messages sent globally by leading companies daily, providing our clients with actionable insights into the email marketing practices of their competition. Our clients use Intelemail metrics to refine their creative messaging, optimize their email marketing strategy, and out-compete their competitors at the inbox, resulting in optimal return on their email marketing investment.

Intelemail's bespoke email marketing intelligence provides our clients with real-time actionable insights into the email marketing programs of their competition. "We recently noticed that our direct competitors were uniformly migrating their weekly emails from Monday to Thursday," according to John Doffing, the CEO of START MOBILE, an Intelemail client. "While their email marketing teams were presumably all acting on widely distributed reports suggesting that Thursday's were now the optimal day for email campaign deployment, START MOBILE had access to proprietary data from Intelemail on what our competitors were ACTUALLY doing in real-time. Based on Intelemail data, we kept our weekly email deployment on Monday and watched our response rate increase dramatically, while our competitors' response rates decreased across the board."

INTELEMAIL IS CURRENTLY HIRING:

--  please visit http://www.intelemail.com/company.htm for details.

INTELEMAIL IS CURRENTLY LOOKING FOR NEW CUSTOMERS:

--  contact founder Alon Tamir directly via alon.tamir@intelemail.com to
    arrange an immediate demonstration of Intelemail Email Marketing
    Intelligence.