SOURCE: InsWeb

 

SACRAMENTO, CA--(Marketwire - August 21, 2008) - InsWeb Corp. (NASDAQ: INSW), a leading online insurance marketplace, today announced that it is working with Internet Brands (NASDAQ: INET) as one of two recently announced content distribution partners. The implementation of both partnerships is currently underway and will feature informative content from InsWeb and links to the InsWeb service within their respective network of sites.

"With this high-caliber partnership with Internet Brands, among others, we are executing on our strategic initiatives to gain greater control over our traffic while lowering customer acquisition costs," said Hussein Enan, Chairman & CEO of InsWeb. "We look forward to further expanding our distribution network as we continue to leverage the compelling industry knowledge and tools we have to offer."

Internet Brands is a leading Internet media company that operates community and e-commerce web sites in automotive, travel and leisure, and home-related categories. According to Google Analytics for June 2008, Internet Brands' network garnered 37 million total monthly unique visitors and 620 million total monthly page views. Under the terms of the agreement, InsWeb will provide customized articles and content related to automobile and homeowners insurance to display on Internet Brands' portfolio of automotive-related community websites, which comprises one of the leading automotive enthusiast audiences in the world.

Bob Brisco, CEO of Internet Brands, commented, "We are pleased to be able to feature InsWeb as a key contributor of content across our automotive vertical while also providing our highly targeted audience with access to a valuable, cost-savings service through InsWeb's online insurance marketplace."

About InsWeb

InsWeb (NASDAQ: INSW) enables consumers to compare multiple, actionable quotes for auto, term life, health, homeowners, renters and condominium insurance offerings from many of the nation's highly rated insurers. The top-rated online insurance marketplace also provides live customer service, interactive tools and independent research. Headquartered in Sacramento, Calif., InsWeb is accessible at www.insweb.com.

About Internet Brands, Inc.

Los Angeles-based Internet Brands, Inc. (NASDAQ: INET) is a leading Internet media company that operates community and e-commerce web sites in automotive, travel and leisure, shopping, career and home related categories. With a flexible and scalable platform, Internet Brands operates a rapidly growing network of more than 200 websites, 76 of which each receive more than 100,000 monthly unique visitors.

For further information regarding InsWeb Corporation, please review the Company's filings with the Securities and Exchange Commission, including Quarterly Reports on Form 10-Q and Annual Reports on Form 10-K, and in particular Management's Discussion and Analysis of Financial Condition and Results of Operations.

"INSWEB" and "AGENTINSIDER" are registered service marks of InsWeb Corporation. All marks above are those of InsWeb Corporation, except for those of insurance insurers, brokers, agents, industry organizations, financial institutions, online partners, service providers, other mentioned companies and educational institutions, which are the marks of their respective entities.