SOURCE: ON24, Inc.

June 04, 2008 09:00 ET

Insight24 Gains Momentum With New Customer Wins

Organizations Recognize the Value of Webcasts and Rich Media for Business-to-Business Lead Generation Programs

SAN FRANCISCO, CA--(Marketwire - June 4, 2008) - Insight24® (www.Insight24.com), the leading business-to-business rich media network of webcasts, videos and podcasts, today announced growing customer momentum for lead generation programs. Several customers, such as Akonix, Marketo, and Overland Storage, Inc., have selected Insight24 to maximize the ROI of their existing rich media content. With Insight24, these customers increase their visibility with key business and technology decision makers, as well as receive targeted, cost effective sales leads.

"We are seeking to reach specific segments of IT professionals for our security and compliance products for instant messaging and unified communications," said Don Montgomery, VP of Marketing for Akonix. "Insight24's focus on rich media and the network's broad reach to frontline IT professionals, especially security, were compelling reasons for incorporating Insight24 as part of our marketing mix."

Since launching in April 2007, Insight24 has become the industry's largest rich media network of B2B webcasts, videos and podcasts. Insight24's rapidly growing syndication network reaches over 13 million unique business and technology viewers monthly, providing more visibility for companies seeking to reach business and IT decision makers and influencers. Companies also have the ability to specify lead criteria, such as employee role, size of company, level of responsibility and geography, ensuring that more and better leads are generated per campaign.

According to Gary Ware, Manager, Web Marketing, Overland Storage, "Insight24 is an innovative way to communicate with and educate prospective customers and partners interested in our data protection solutions. Not only could we repurpose existing content, which we found to be more engaging than white papers, but also could expand our visibility amongst key IT decision makers and managers."

Insight24 enables organizations to extend the shelf-life of existing rich media content to generate more cost-effective leads. To learn how Insight24 can drive more leads without additional investment, visit: http://www.insight24.com/clients/insight24/info/business_services.html or contact sales at 800-656-6163.

About Insight24

Insight24® (www.Insight24.com) is a business-to-business rich media network that aggregates and syndicates over 5,000 webcasts, podcasts, videos, and online demos from over 175 companies in 35 categories. Insight24's syndication network, including ECT News Network, IT.com, ITtoolbox, and PC World Business Center, reaches over 13 million monthly business and technology visitors.

The Insight24 Network is powered by ON24, Inc. (www.ON24.com), the leading global provider of webcasting and rich media marketing solutions.