SOURCE: eMetrics Marketing Optimization Summit

October 30, 2008 09:59 ET

Innovation, Leading Strategies and Breaking News Emerge From D.C. eMetrics Marketing Optimization Summit

WASHINGTON, DC--(Marketwire - October 30, 2008) - Last week, the eMetrics Marketing Optimization Summit wrapped up another successful event in Washington, D.C., bringing together over 600 marketing and analytics leaders. With an encore of popular workshops and the addition of Google's Conversion University, this year's forward thinking sessions in Washington D.C. offered marketing professionals from all business sectors a place to share lessons learned and insights realized to drive the evolution of the Internet marketing industry.

Conference Highlights

Attendees have come to know the eMetrics Marketing Optimization Summit as the place industry vendors announce new products, services and enhancements to existing offerings. The conference organizers and presenters have their fingers on the pulse of the industry, and the attendees represent the major brands and practitioners that are excelling in online marketing.

In Washington D.C., eMetrics Marketing Optimization Summit attendees were among the first to learn of the breaking announcements from the following sponsors.

Atomic Labs: Pion Reactor Core is Now Operational for Real-Time Web Analytics, Log Processing and ETL

Coremetrics: Growing Number of WebSphere Commerce Customers Adopting Integrated Coremetrics/IBM Analytics Solution

ForeSee Results: ForeSee Results Unveils More Than 70 New Benchmarks (By Vertical Market, Industry Segment and Web Site Function)

Google Analytics: More Enterprise-Class Features Added To Google Analytics

Interwoven: Interwoven Continues to Redefine Web Optimization with Launch of Adaptive Targeting

iPerceptions: iPerceptions Unveils New Tools to Transform Open-Ended Feedback Into Actionable Intelligence

Lyris HQ: Lyris Enables Trusted Email for Marketing Teams of Any Size

Magnify 360: Magnify 360 Launches Google Cost Optimizer

Omniture: Omniture Announces SiteCatalyst Widget for Greater Access to Web Analytics Data

Technology Leaders: Web Analytics Consultants Technology Leaders Offers Deep Insight into Viral Video Usage with divinity Metrics

In spring 2009, the eMetrics Marketing Optimization Summit will return with events in Toronto, March 29 - April 1, Munich, April 22 - 23, San Jose, May 4 - 7, and London, May TBD, 2009. Save the dates, and visit www.emetrics.org for more highlights from the D.C. event.

About the eMetrics Marketing Optimization Summit

Marketing executives, managers, and business intelligence experts have been meeting at the eMetrics Marketing Optimization Summit since 2002 to learn how to increase the return on online investments. The international conference series is recognized as the premier event for optimizing online marketing value. Sponsors for the Washington, D.C. event October 20-23, 2008, include ForeSee Results, Omniture, Lyris, Interwoven, WebTrends, Google Analytics, Technology Leaders, iPerceptions, SiteSpect, Magnify 360, Amadesa, Atomic Labs, Hitwise, Coremetrics, ClickEquations, Unica, Stratigent, Tealeaf, ExactTarget, Unilytics, OpinionLab, TagMan and the Web Analytics Association.