SOURCE: iMedix, Inc.

 

NEW YORK, NY--(Marketwire - July 23, 2008) - iMedix (http://www.imedix.com), a community-powered health search engine, today announced that it has been selected to power the search capabilities of PARADE.com's health section. This is the first major media partnership for iMedix and the first search engine technology to be embedded at PARADE.com. PARADE.com is the online companion to PARADE Magazine, the largest circulation magazine in the country.

Visitors to PARADE.com will now be able to take advantage of iMedix's search engine technology that analyzes users' feedback against millions of medical articles, pictures and videos in order to provide the most relevant health content. Search results are provided based on Web pages that have been ranked by other users searching for similar information.

To enhance the experience, readers will also have access to an integrated community platform that allows them to communicate with other individuals who are interested in similar health topics. For example, if someone is looking for information on diabetes, they will be given search results on that subject and also have the ability to connect with other diabetic patients through real-time chat or private messages.

"Searching for answers to health questions on the Internet should not be a painful or time-consuming experience for consumers. People should be able to take advantage of the research done by others in order to find answers and get the support they need," said Amir Leitersdorf, CEO and co-founder of iMedix. "We are thrilled to be the exclusive search partner for the health section at PARADE.com. Millions of visitors will now have access to the most relevant, reliable health information on the Web and have the opportunity to discuss health concerns with like-minded individuals."

"We look for partners that will provide the best experience for our readers and iMedix's innovative approach to search and community was a perfect fit for our health section," said Allison Werder, senior vice president of business development at PARADE.com. "PARADE readers now have an additional layer of support when dealing with their health issues."

By combining advanced search capabilities with community features, iMedix empowers people to find and share health information in order to make better health-related decisions.

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About iMedix, Inc.

Founded in January 2007 by Amir Leitersdorf and Iri Amirav, iMedix is a community-powered health search engine that allows people to easily find and share health information in order to make better health-related decisions.

The company's innovative approach is a unique combination of a medical search engine with a collaborative community platform. Patients can immediately chat with others that suffer from similar conditions and benefit from reading medical Web articles that were ranked by the community.

For more information, visit iMedix at http://www.imedix.com.

About PARADE.com

As the online home of America's most widely-read magazine, Parade.com is a trusted and positive destination where people are entertained, inspired and heard. With daily features and original content, Parade.com energizes the community that moves America. The goal of Parade.com is to take what people love in Sunday's PARADE Magazine and extend it every day of the week through interactive features and exclusive online content. The site offers the latest celebrity news and photos, interactive games and contests, plus information on the things people care about most: hot topics, food and health, pets, politics and more. It is also the online home for PARADE's much-loved franchises: 'What People Earn,' 'Where America Lives' and 'What America Eats.' For more information, visit www.parade.com.