SOURCE: imc2
April Weeks Joins imc2 as Vice President, Media Services
DALLAS, TX--(Marketwire - July 28, 2008) - imc2 announced today that April Weeks has joined the digital agency as vice president, media services. She previously was vice president, director of digital media for TM Advertising.
"As more clients, such as Mars Direct, look to imc2 to lead their integrated media campaigns, we continue to strengthen our team with experts in end-to-end engagement marketing," said Hensley Evans, senior vice president, strategy and analytics, imc2. "April has built her reputation through successful integrated campaigns with world class clients and exceptional results."
As vice president, director of digital media at TM Advertising, Weeks worked with American Airlines, Texas Tourism, Nationwide Insurance and Superpages.com. She directed, managed and coordinated a 17-person department, in addition to developing and implementing campaigns consisting of branding, direct response, mobile, and social platforms.
Before joining TM Advertising, Weeks was account/media director at Agency.com, where she worked with clients including 3M, Fisher-Price, Hilton Hotels, MasterFoods and TAP Pharmaceuticals. Weeks was responsible for establishing the agency's digital media practice and maintained account management responsibilities for media clients.
As director, communication strategist at Targetbase, Weeks worked with clients such as Alcon, Fisher-Price, Nestlé, Procter & Gamble and TXU Energy on digital and traditional media campaigns.
About imc2
imc2 is dedicated to helping its clients achieve their business objectives through digital marketing. The agency has offices in New York City, Dallas, Philadelphia and Cincinnati. With more than 500 talented staff members, imc2 provides interactive services in the following areas: strategy and insight, media and promotions, Web and application development, relationship marketing, and measurement and intelligence. imc2 serves a broad and diversified global client base, including Procter & Gamble, Pizza Hut, The Coca-Cola Company, Nestlé Foods, Johnson & Johnson, Norwegian Cruise Line, Shire and Pfizer. Please visit www.imc2.com for more information.