LOS ANGELES, CA--(Marketwire - Feb 29, 2012) - High-definition mobile video advertising company, AdColony, and Horizon Media, the largest independent media services agency, today announced a strategic partnership that connects AdColony with Horizon's slate of major brands and publishing partners to develop the most relevant, innovative and strategically positioned advertising for the fast-growing mobile and tablet platforms.
The partnership positions both companies to further enhance their capabilities to capture the huge market opportunity available and the innovation that is necessary for mobile. According to Nielsen's 2011 State of the Media: The Mobile Media Report, mobile subscribers watching video on their phones increased by 35 percent in Q3 2011 over the previous year. In Nielsen's 2011 State of the Media: Consumer Usage Report, more than 40 percent of smartphone and tablet owners reported multitasking with their mobile devices while watching TV. Mobile devices are fast becoming the intersection of broadcast and online creative executions and strategies.
To that end, AdColony will bring unprecedented campaign analytics, best-in-class strategies for mobile video advertising and advanced access to emerging mobile video technologies to Horizon Media. Horizon brings the largest and most digital-savvy brands in the world along with the ad industry's most respected leadership and expertise. The two companies collaborated on mobile campaigns for various clients during 2011. Their success together with HD mobile video has led to a deeper and more strategic relationship for 2012, including several future high-profile brand campaign releases.
"This partnership provides a particularly effective method of leveraging mobile video in our client campaigns, an increasingly important and relevant vehicle for creating connections with consumers," said Donnie Williams, chief digital officer of Horizon Media.
AdColony is a leader in mobile video advertising. Its Instant-Play™ HD mobile video ad technology delivers mobile video ads instantly and in high-definition without lengthy load times regardless of signal strength. AdColony targets dynamic in-app advertising across its network of top-ranked mobile apps and games on Apple's iOS and Google's Android smartphones and tablets, including the iPhone 4S, iPad 2 and Samsung Galaxy S3. Horizon Media's relationship with AdColony will give its clients access to coveted mobile consumers and the ability to showcase high-impact video creative previously reserved for TV on AdColony's HD mobile video ad network.
"We are thrilled to be working so closely with Horizon Media and look forward to bringing our expertise to their clients in 2012," said AdColony CEO Will Kassoy. "Our success with Horizon's clients up to this point is just a preview of what we can accomplish together in the future."
About Horizon Media
Horizon Media, Inc. is the largest independent media services company in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, Chicago and Amsterdam, Netherlands. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek/Brandweek/Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011.
The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become the fastest-growing media agency in the industry, with estimated billings of $3.4 billion and approximately 675 employees.
The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit www.horizonmedia.com.
AdColony has been at the forefront of mobile video advertising for many years, exclusively focusing on high definition (HD) video ads that play instantly with its proprietary Instant-Play™ video ad technology. Ad units include preroll/midroll/postroll Instant-Play™ video ads and Videos-for-Virtual-Currency™ (V4VC™) which allow users to earn in-game virtual currency and goods by watching Instant-Play™ video ads. AdColony, Instant-Play, Videos-For-Virtual-Currency, and V4VC are trademarks of Jirbo, Inc. All rights reserved. For more information, please visit http://adcolony.com or follow @adcolony.