MCLEAN, VA--(Marketwire - Apr 18, 2012) - Mobile games just became more social and developer-friendly with Hook Mobile's beta release of the App Growth Engine (AGE). Game developers can use the AGE software development kit (SDK) to market their apps in their users' personal networks by word-of-mouth. The company will demonstrate AGE to the public at MoDevUX on Friday, April 20, at the Ritz Carlton in Tysons Corner, Va, and on Saturday, April 21, at LivingSocial's free Hackathon in Washington, D.C.
AGE offers an in-game function that lets gamers tell friends, family, and colleagues to join the game with only one tap. They can see which of their friends already have the app, and choose whom else to invite. By making sharing easier, AGE creates a social experience outside of Facebook and other networks. When users invite their friends, everyone wins, and developers get market share.
Graham Stead, CTO of Acta Capital said, "AGE is easy to integrate. I can invite and play with my closest friends without logging into Facebook or Twitter. I now know, with whom I can share the app based on their device, OS and carrier network. There is simply nothing else like this out there."
Developers can also use AGE's Web-enabled analytics dashboard to learn about untapped users simply by understanding current users' networks. AGE allows them to analyze conversions, spot social trends, and use new data for product planning. It does this though verifying and tagging users by their phone numbers, the type of device, operating system (OS), and network carriers.
"There is absolutely no easier, more cost-effective way to help developers market their apps than our AGE SDK. The product works because it lets users share their favorite apps with their mobile circles," said Terry Hsiao, CEO of Hook Mobile. "Developers can use it to promote their games by learning about users and adjusting their product to capitalize on what works. This lets them grow their user base."
"Hook Mobile has created an invaluable product," said Gabe Leydon, CEO of Machine Zone. "Allowing users to promote your apps for free in the simplest way I have seen is incredible. Every mobile developer MUST check it out."
Availability and Pricing
AGE comes with 500 invites per month at no cost and is available on iOS. Developers can purchase packages starting at $250 a month.
About Hook Mobile
Hook Mobile is a cloud company based in Vienna, Va., specializing in robust mobile application programming interfaces (APIs) and software development kits (SDKs) for mobile messaging, device, and network intelligence. Previously named one of IDC's top 10 emerging mobile players to watch, the company continues to distinguish itself as a pioneer by creating new growth opportunities in the mobile and gaming industry.
Hook Mobile is a portfolio company of IDG-Accel, Amplifier Ventures, Acta Capital, and 500Startups.