June 27, 2007 06:30 ET

Home Shopping Latino Uses Turn-Key Software Program to Keep Viewers Fully Informed of Complete Product Offerings

The Program Also Tracks and Monitors Product for the On-Air Producers so Inventory Is Constantly Live

MIAMI, FL--(Marketwire - June 27, 2007) - Home Shopping Latino, Inc. (PINKSHEETS: HSPL), a Spanish TV network that, when launched, will cover North America and Puerto Rico, today announced that they had selected a turnkey backbone software program to support every facet of their Home Shopping Channel and Online Web site, ensuring the customer has the best quality experience possible. The completely integrated system will allow their business to grow while their IT costs stay constant.

The system has been successfully proven for over 12 years. The software program will keep HSL's viewers informed with a 24-hour TV Guide, allowing customers the ultimate sales experience by providing detailed information on the products they wish to purchase. The agreement includes a minimum one year on-site consulting feature to ensure complete integration. "This component of the business is probably the most important element in tracking sales and inventory in real time. The on-air producer will be able to determine that we have sold out of an item and then move on to the next product," said Scott Sedlack, the VP of IT.

"The secret is to grow the business without growing the cost base," says Frank Celecia, CEO at HSL, "and for us, the key to keeping the cost base fixed is IT. Our IT platform generates efficiencies in the warehouse, the call center, the way we order product, the way we analyze past sales and project future sales. At a most fundamental level, our IT platform manages our customer base and enables us to give the customer top quality service -- and thereby maximize sales and lower returns. We are confident this software will accomplish that."

Home Shopping Latino, Inc. and Viva TeleCompras will share the airwaves with such big names as HBO, National Geographic and Cinemax, and will be delivering their message through real-time broadcasts, an interactive web site experience, and co-ventures with cell phone companies.

Forward-Looking Statements and Risk Factors

Statements made in this news release that relate to future plans, events or performances are forward-looking statements. Any statement containing words such as "believes," "anticipates," "plans," or "expects" and other statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Consequently, actual results could differ materially from the expectations expressed in these forward-looking statements. Reference is made to the Company's filings with the Securities and Exchange Commission for a more complete discussion of such risks and uncertainties.

About Home Shopping Latino, Inc.

Home Shopping Latino, Inc. (PINKSHEETS: HSPL), dba Viva TeleCompras, is an all Spanish Language Television Channel and Online Shopping web site. Expecting to tap into the considerable spending power of the growing U.S. Hispanic population, Viva TeleCompras and its accompanying web site, www.vivatelecompras.com, are being developed by Home Shopping Latino, Inc. and will fill a niche required by 13 million Hispanic homes. Home Shopping Latino, Inc. is headquartered in Carson City, Nevada, and is traded on the OTC under the symbol HSPL.PK. For more information about Home Shopping Latino, Inc., please visit www.vivatelecompras.com.