SOURCE: Hearst Business Media
July 02, 2008 11:00 ET
Hearst Business Media and China Joint Venture Partner IDG Announce Acquisition of ee365.cn
UNIONDALE, NY--(Marketwire - July 2, 2008) - Hearst Business Media's Electronics Group,
the largest publisher of product information to the electronics industry,
along with joint venture partner China's Publishing House of Electronic
Industry (PHEI), and the International Data Group (IDG) today announced
they have purchased ee365.cn [www.ee365.cn], a news and technology website
for Chinese engineers. The news was announced by William Barron, vice
president & publishing director, Hearst Business Media's Electronics Group,
and Hugo Shong, president of IDG Asia/China.
Established in June 2006, ee365.cn's editorial content consists of a
winning blend of up-to-date business news, technical articles on electronic
design and applications and new product information. In addition, ee365.cn
provides tens of thousands of technical articles, classified into 21
technical channels based on the industrial segmentation, such as Embedded
Systems, Power, Test & Measurement, Analog, Wireless and more.
Business related to ee365.cn will be managed as part of a group with sister
properties, Electronic Products China (EPC), Semiconductor Applications and
21IC.com, China's no. 1 site for electronic engineers, led by Executive
Publisher Daphne Liu and Executive Editor Qingchun (Chuck) Guo.
"China is the world's fastest-growing market for companies selling
semiconductors and components. Hearst Business Media & IDG believe the
China market will continue to increase in importance in the years to come
and the addition of ee365.cn to our portfolio dramatically broadens the
JV's ability to serve the target audience of engineers as well as the
advertisers trying to reach them. This acquisition brings a talented
development team led by founder Gao Feng. Although it will be business as
usual for the next several months, over time we fully intend to meld the
best of ee365.cn into 21IC.com to strengthen and extend our leadership
position serving EEs in China," said William Barron of Hearst Business
Media.
About Hearst Business Media's Electronics Group
Hearst Business Media's Electronics Group is the largest publisher of
product information to the electronics industry. Its directories,
e-newsletters, web sites, magazines, webcasts, inventory access tools and
databases are invaluable resources for engineers involved in product
design. Hearst Business Media's Electronics Group is part of Hearst
Business Media (HBM), an operating group of Hearst Corporation.
www.hearstadvantage.com.
About IDG
IDG is the world's leading technology media, research, and event company.
IDG publishes more than 300 magazines and newspapers and offers online
users the largest network of technology-specific sites around the world
through IDG.net, which comprises more than 450 targeted Web sites in 90
countries. IDG is also a leading producer of 168 computer-related events
worldwide, and IDG's research company, IDC, provides global market
intelligence and advice through over 50 offices in 90 countries. Company
information is available at http://www.idg.com.