SEATTLE, WA--(Marketwire - Jun 14, 2011) - HasOffers (www.hasoffers.com), a two year old technology company tracking more than $300 million dollars in ad spend per year, admits online advertisers are forced to operate in a broken model. The industry is completely reliant on direct response campaigns which have no way of compensating the millions of other publishers providing valuable brand engagement before the user's last interaction.
Today, HasOffers announced the development and beta application process of a new cookie-less technology enabling advertisers to see the true influence of multiple affiliate and publisher relationships on a single user. Apply to be among the first of a select group of advertisers, networks, and publishers with access to the Adtribution™ Beta (http://www.adtribution.com), coming this summer.
"Everyone realizes buying habits are changing as users spend more time online, yet advertising platforms have stayed the same," said John Marsland, User Acquisition at Zynga. "Each user decision is influenced by multiple publishers, and advertisers need the ability to compensate those publishers based on the part they played. That's why I'm excited to see what HasOffers has come up with."
Performance advertising, also referred to as affiliate marketing, has become an $8 billion industry in the U.S. alone, making it the fastest growing advertising channel. Yet the disparity between increasing Internet usage and online advertising budgets remains tremendous. Even though performance advertising has laid the sales foundations for companies like Amazon.com, Netflix, and even Groupon, it is still very limited by the tracking technology available to support it.
"We hear from people all the time -- my affiliate program sucks," said Lucas Brown, CEO of HasOffers. "Frankly I'm not surprised. That's the real reason we entered into the performance advertising space, because we believe technology needs to fill a gap. Advertisers have no transparency, and they are often double and triple paying for acquisitions while some of the most valuable publishers are losing out big on commissions. This makes it really difficult for advertisers to increase their online advertising budgets and allow the industry to grow. We've been working on a new way to measure influence on buying decisions and can't wait to unveil the beta this summer."
To support long-term growth in performance-based, online advertising, HasOffers is currently in production on a second edition that targets the need for more reliable, more transparent tracking technology to support advertisers, networks, and publishers in a quickly changing Internet landscape. Apply for access to the Adtribution™ Beta at www.adtribution.com.
About HasOffers
HasOffers (www.hasoffers.com) currently provides a software as a service for online businesses to track and manage their own affiliate programs. With more than $300 million in annual ad spend tracked by HasOffers, they positioned themselves as an industry leader in less than two years, being named "Service Provider of the Year" for 2010 by the Washington Technology Industry Association (WTIA). For more information, visit www.hasoffers.com or follow us on Twitter @hasoffers.