June 14, 2010 09:53 ET

Harte-Hanks Names Brian Dames Its Chief Marketing Officer for Direct Marketing

Appointment Emphasizes Strategic Role of Integrated, Results-Oriented Marketing for Harte-Hanks and the Company's Clients

GLEN BURNIE, MD--(Marketwire - June 14, 2010) -  Harte-Hanks, Inc. (NYSE: HHS), a worldwide direct and targeted marketing company, announced today that it has promoted Brian Dames to the newly created position of chief marketing officer (CMO), Harte-Hanks Direct Marketing. Since first joining the company in 2007, Dames has been managing director in charge of data services and data solutions for Harte-Hanks Direct Marketing. Dames will continue to lead these groups and remain in the company's Glen Burnie, MD office.

"In naming our first CMO for our Direct Marketing operations worldwide, Harte-Hanks is recognizing in its own go-to-market strategy the very same visibility that marketing has attained in our clients' organizations -- and that is, a seat at the top," said Gary Skidmore, president of Harte-Hanks Direct Marketing, who announced the appointment. "Since coming to Harte-Hanks, Brian always has demonstrated both value and strategy in every part of the marketing supply chain in which we partner with our clients, from data services onward. Each component is critical to integrated marketing and quality outcomes, and Brian's leadership will help us to communicate that vision as our brand differentiator." 

"Marketing today is built on data and insight more than ever before," Dames said. "In a long-standing successful company such as ours, that means reflecting the deep expertise we have across today's fragmented media landscape, and, most importantly, our ability to see the big picture of how these channels act as integrated parts of a single contact strategy for each client's brand. This strategy must be driven by insight, and must produce profitable results. In leading Harte-Hanks Direct Marketing's own marketing efforts, I will conduct our own conversations with clients and customers in such a way that conveys our insight, our passion and our results so we deliver on that brand promise."

Previously, Dames held marketing and senior management positions with Experian, Claritas, Ethnicgrocer.com, IXI Corporation, and Sears, Roebuck & Co. His two decades of experience spans retail, financial services, automotive, media, consumer products and telecommunications, among other markets.

Dames holds a bachelor's degree from the University of Illinois, Chicago.

About Harte-Hanks^®
Harte-Hanks, Inc. is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

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