Hain Celestial Canada


Hain Celestial Canada
Jul 22, 2008 10:00 ET

REPEAT: Hain Celestial Canada Media Advisory: It's All Fun and Olympic Games Until an Alpine Skier Gets Stuck on Robson Street!

Hain Celestial Canada celebrates its new status as Official Supplier of the Vancouver 2010 Olympic and Paralympic Winter Games with innovative public street performances

VANCOUVER, BRITISH COLUMBIA--(Marketwire - July 22, 2008) - The Hain Celestial Canada team takes to Vancouver streets, as eight performer 'athletes' create a spectacular travelling pantomime, mirroring some of the most popular Summer and Winter Olympic sports. Set to the stirring pulses of Aboriginal drumming, the performance marks Hain Celestial Canada's new status as an Official Supplier of the Vancouver 2010 Olympic and Paralympic Winter Games.

On July 22nd, performer 'athletes' - including an alpine skier, hockey player, boxer, baseball player, tennis player, volleyball player and curler - will re-enact in slow motion their respective sport, capturing the public's imagination while embracing the three pillars that the upcoming Games proudly highlight: sport, culture and sustainability.

Embarking on a 90-minute, slow motion re-enactment tour, the Hain Celestial Canada team leaps out of the starting gate at 12:30pm at Granville Street and West Georgia Street. As the team slowly winds its way through Granville Street and Robson Street, passers-by will enjoy Hain Celestial Canada treats. The performer 'athletes' will cross the finish line at 2pm at Hornby Street and West Georgia Street, bringing to a close an animated spectacle that epitomizes the spirit of the Olympic Games, inspiring onlookers and underlining Hain Celestial Canada's commitment to this enduring tradition.



Who: Hain Celestial Canada

What: Performer 'athletes' creating a spectacular travelling sports
pantomime to announce Hain Celestial Canada as an Official
Supplier of the Vancouver 2010 Olympic and Paralympic Winter
Games.

Local Aboriginal drummer

When: Tuesday, July 22nd, 12:30pm - 2pm (PST)

Where: Downtown Vancouver, from the corner of West Georgia and
Granville Streets, to Howe Street, to Robson Street, to
Hornby Street, and concluding at the corner of Hornby and
West Georgia Street.


Photo Opps: Eight performer 'athletes' animate the streets of downtown Vancouver in an arresting display of Summer and Winter Olympic sports, accompanied by an Aboriginal drummer.

About Hain Celestial Canada

The Hain Celestial Group is a leading natural and organic food company in North America and Europe. Hain Celestial Canada participates in several natural food categories including brands such as Terra Chips®, Garden of Eatin'®, Earth's Best®, Casbah®, Imagine®, Yves Veggie Cuisine®, and Spectrum®. For more information, visit: www.hainspirit.ca.

For more information, please contact

Media Contacts: The Idea Workshop Limited
Stephanie Janda
(416) 504-3977 ext. 27
Cell: (905) 460-4814
Email: stephanie@theideaworkshop.com