ROCKVILLE, MD--(Marketwire - March 11, 2009) - MarketResearch.com has announced the addition of TowerGroup's new report "Looking to Contain Costs and Reduce Your Carbon Footprint? Green IT Investments Can Help with Both," to their collection of Energy/Environment market reports. For more information, visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=2063440

Although financial services institutions (FSIs) have always had altruistic reasons to adopt green initiatives, cost savings will be their primary focus through 2010. Establishing a factual carbon dioxide (C02) baseline creates the foundation of credibility for any green initiative in the financial services industry. Energy consumption is responsible for over 75% of CO2 emissions among global FSIs. In the United States, electricity demand will outstrip increases in capacity by a ratio of three to one over the next decade, leaving a large gap between supply and demand and driving price increases. Because FSIs' indirect emissions typically outweigh their direct emissions by two to four times, their business actions and objectives may come under increased regulatory and marketplace scrutiny. IT vendors are playing a key role in providing FSIs with a compelling business case for investing in green technologies.

Report Coverage
Forces Fueling Energy Demand and Carbon Emissions
  Exhibit 1
  Exhibit 2
Paperless Statements Are Not Enough for Green Credibility
Green IT Beckons
  Exhibit 3
  Exhibit 4
TowerGroup Call to Action
Summary

For more information visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=2063440