ANDOVER, MA--(Marketwire - March 11, 2009) - Exergen Corporation, the recognized world leader in industrial and medical temperature technology, selected Green Design Inc., an innovative marketing agency, to develop a marketing campaign for its TemporalScanner™ Thermometers. In order to aggressively target pediatricians during the cold and flu season, Exergen needed a new message to increase its marketshare and gain awareness for its first-ever trial offer of the thermometers.

Green Design Inc. delivered a simple, clean tagline, "Degrees Better," to help accomplish this goal. The messaging and creative copy gave Exergen the perfect approach for the new trial offer. Already, the results are in for the new marketing campaign and Exergen has seen an impressive rise in demand. One advertisement alone generated 20-30 fax orders per day within its first week of hitting the stands. By capturing the business and patient values Exergen's products represent, the concept can also be used for the company's next target market, hospitals.

"Green Design has a great affinity and understanding for how to develop one concept that we can standardize on and multiply forward," commented Mike Bowen, Marketing Communications Manager at Exergen Corporation. "We are impressed with the results we have seen."

About Exergen

Exergen Corporation is an internationally respected innovator and leading manufacturer of an extensive line of patented infrared thermometers, scanners, sensors and controls used in a wide variety of industrial and medical applications for professional and consumer use. Founded by Harvard research scientist Francesco Pompei, Ph.D. nearly three decades ago in Boston, MA, the company continues to lead the way in its field.

About Green Design

Green Design was established in 2001 as an innovative marketing agency using high-end design to help companies meet their marketing objectives with maximum impact. Regardless of the type of service for which we are retained, Green's focus is on helping its clients gain competitive advantage in environments of continuous change. Please visit www.greendesigninc.com for more information.