SOURCE: Graspr

October 16, 2008 09:00 ET

Graspr Launches gCard™

For the First Time, Online Video Producers Can Travel With Their Videos and Connect Directly With Their Community

MOUNTAIN VIEW, CA--(Marketwire - October 16, 2008) - Today Graspr, the Instructional Video Network™, launched the gCard™ a unique promotional tool that enables producers to promote themselves within their videos by embedding their contact details, background and specialties, along with a digital media portfolio of all their videos.

The gCard™ is available for free to every producer who uploads their videos to www.graspr.com or any user who creates a collection of videos on Graspr. The gCard™ is seamlessly embedded within every video a producer publishes, and is available to viewers via an on-screen icon that, when clicked, displays the producer's contact details and specialties, and showcases the producer's entire video gallery. Within the video gallery, a viewer may preview a video or proceed to view the video in its entirety within the Graspr player. The gCard™ is synchronized with the original video, so it automatically pauses when the gCard™ is accessed and allows the viewer to return to the video at the same frame.

The gCard™ creates a persistent presence for the producer in that it accompanies all videos at all times, whether a producer or user shares individual videos themselves or the videos are distributed through Graspr's syndication network of several thousand sites. Within the gCard™, viewers can directly send messages to the producer, allowing the producer to keep connected with their community at all times. Further, the gCard™ can be embedded on any website, enabling producers to virally promote their brand and expertise across the Internet.

"I spend a lot of time and money producing high-quality content but have no idea who's watching it and when. With gCard™, at last, I will be able to travel with my videos and interact directly with my viewers at their request," said Tim Carter, nationally syndicated newspaper columnist, radio broadcaster, Graspr producer, and founder of the leading media company focused on home improvement, Ask the Builder.

"Graspr's gCard™ uniquely enables producers of instructional videos to promote themselves within the videos they produce. This is another innovation that we have developed to enable video producers to gain exposure for both themselves and their videos, as well as to provide new opportunities for producers to engage with their audience and monetize their content," commented Teresa Phillips, founder and CEO of Graspr.

"I constantly get emails and communications from my viewers asking questions or wanting to know more once they have watched my videos. Until now, I had no easy way to introduce myself to my viewers or to know where these requests came from. gCard is an invaluable promotional tool and yet another reason why I value my association with Graspr," added Laura Banford, Graspr producer, renowned cooking demonstrator and co-founder of Easy International.

About Graspr

With over 25,000 high-quality videos from producers and experts across major lifestyle markets, Graspr is the world's leading instructional video network. Graspr is the only site where learners, users, and creators of videos can edit, watch, collaborate on, and syndicate to make money from instructional videos.

Launched in September 2007 by Teresa Phillips, a former executive at both Yahoo and Time Warner, Graspr raised $2.5 million in Series A funding from Draper Fisher Jurvetson and angel investors. Graspr is a privately held company based in Mountain View, California and can be found at: www.graspr.com.