SOURCE: GotVoice

September 10, 2008 12:00 ET

GotVoice Together With Varitalk Livens Voicemail With Custom Voice Messages and Voicemail Greetings Utilizing Celebrity Voices

Partnership Makes It Possible for End Users to Utilize Custom Greetings and Voicemail Functionalities Without Requiring Change From User or Service Provider

KIRKLAND, WA--(Marketwire - September 10, 2008) - GotVoice, Inc. (http://www.gotvoice.com), the voice messaging company, today announced it has partnered with Varitalk, the world's leading provider of personalized talking audio, to bring custom voicemail greetings and personalized voicemail messages to end users. The company is publicizing its ability to silently insert custom messages into people's voice mailboxes and enrich callers' existing voicemail experience with custom greetings developed by Varitalk. The partnership makes it possible for consumers to leverage Varitalk's custom content through GotVoice technology. The service requires no upgrades or changes to existing voicemail systems, and can work across any major provider, including: AT&T, Verizon, Sprint and T-Mobile.

The tailored cell phone phenomenon is no longer just about Ringtones and Ringback Tones. Through this partnership, GotVoice and Varitalk are revolutionizing individualized content for mobile phones, enabling the creation of user-generated voicemail greetings spoken by top celebrities, athletes, and political figures.

"We are fortunate that we are agile enough to work with our partners in a way that will help them create additional revenue streams and provide users with new content to personalize their mobile phones," said Curt Blake, CEO of GotVoice. "Not only has partnering with Varitalk helped us expand our brand into uncharted territory, it has also provided an economical and effortless method for expanding Varitalk's reach and product awareness."

Through its partnership and integration with GotVoice, Varitalk has been able to extend the reach of its patented technology, creating a new, high-value distribution opportunity for its media and brand clients with user-personalized Voice Mail greetings. Though the application is currently limited to advertiser-paid greetings, Varitalk is exploring a retail offering as well.

"GotVoice's platform provides a new channel through which exceptional value is delivered to Varitalk's brand and media clients," said Frederick Lowe, CEO of Varitalk, Inc. "Voicemail is a nearly perfect viral application: users have the fun of having a celebrity or top athlete as their personal voice mail attendant, their inbound callers hear the greeting and are entertained by it, and those callers inevitably ask where to get their own. The advertiser only pays once -- for the download -- but the message is delivered to the exact target demographic they're trying to reach until the user changes their outbound greeting."

GotVoice is most widely known for its GotVoice G2 Voicemail-to-Text transcription engine that boasts unmatched accuracy and speed and utilizes advanced free-form speech recognition technologies to transcribe voicemail. Its patented communications platform is the first-of-its-kind to unify mobile, home, PBX, VoIP and IP-based PBX voice messages, allowing users to read their voicemail or listen to them as digital audio via email, a mobile phone, or the Web. The GotVoice solution is available directly to consumers or to carriers and IP communications providers via OEM, APIs, White Label and Hosted Solutions providing end users with voicemail transcription that is faster and better quality and is offered at a lower price point than is available anywhere else in the world.

About GotVoice, Inc.

A pioneer in the integration of voice messaging services, GotVoice (www.gotvoice.com) enables the convergence of everyday voice into the digital world. Its patented communications platform empowers consumers and businesses to receive, consume and unify voice communications utilizing email clients, through their mobile phone interface or via the GotVoice Website. With popular features such as personalized greetings, Voicemail-to-Text, Visual Voicemail, the ability to share voice messages as digital audio files and deliver voice messages silently as well as unification of wireless, landline, PBX and VoIP voicemail, GotVoice makes seamless communication possible, anywhere. Founded in 2003 by industry veterans with backgrounds from RealNetworks, Microsoft, Starwave, AT&T and Corbis, GotVoice works with all major mobile, business and residential carriers.

About Varitalk

Varitalk's patented technology empowers companies and content providers to literally speak to consumers on a personal level, with individually customized messages in the celebrity or character voice of their choice. A creative advertising and sales partner to movie studios, television networks, agencies, brands and celebrities, Varitalk is revolutionizing the way people advertise and generate revenue across online and mobile landscapes.