SOURCE: Global Trends Investments

 

NEW YORK, NY--(Marketwire - September 16, 2009) - Amid one of the most challenging market environments in decades, Tom Lydon, a nationally recognized expert in exchange traded fund investing, provides a new roadmap for today's altered landscape in his authoritative account, "The ETF Trend Following Playbook" (FT Press, September 2009).

Demand for better investment strategies is stronger than ever, as millions of investors work to pick up the pieces of their portfolios. With more than 25 years of experience in asset management, Tom Lydon provides readers with an easy to understand trend following strategy that teaches investors how to identify and capitalize on the right ETFs in both bull and bear markets.

"Now is the time to take a more active role in managing your portfolio. Today's investors need to be more nimble, better educated and disciplined in order to make money in the markets," says Tom Lydon, President of Global Trends Investments and Editor of ETF Trends. "The purpose of this book is to teach investors how to protect their portfolios, what to sell and what to hold, and what to buy in order to take advantage of the vast number of new ETFs available in the market. I offer a simple strategy that helps protect portfolios on the downside, while keeping investors in the markets for potential long-term gains."

"The ETF Trend Following Playbook" provides a thorough analysis for readers on how to:

--  Get a better grip on your portfolio by receiving proper guidance and
    support
--  Identify market trends and capitalize on them
--  Apply real world strategies to your specific investment situation
--  Implement an easy trend-following investment plan
--  Avoid investing with -- and being led astray by -- your emotions
    

As Scott Burns, director of ETF Analysis at Morningstar, describes in advanced praise for "The ETF Trend Following Playbook":

"Tom Lydon has put together a concise handbook for the active ETF trader outlining the key drivers of successful trend investing. 'The ETF Trend Following Playbook' provides sound advice for traders as well as a comprehensive and up-to-date tour of all the ETF world has to offer."

Written with the skilled perspective of a seasoned investor and astute market observer, "The ETF Trend Following Playbook" is a must-read guide for investors, financial advisors and anyone else seeking to make sense of the markets today.

To request a copy of "The ETF Trend Following Playbook," or to schedule an interview with Tom Lydon, please contact Katrine Winther-Olesen at (973) 400-1341 or katrine@jcpublicrelations.com.

Please click on the link below to view or purchase this book on ftpress.com. http://www.ftpress.com/store/product.aspx?isbn=0137029012

About the Author

Tom Lydon is editor of www.ETFtrends.com, a website with daily news and commentary about the fast-changing trends in the exchange traded fund (ETF) industry. Mr. Lydon is also president of Global Trends Investments, an investment advisory firm specializing in the creation of customized portfolios for high-net worth individuals. He has been involved in money management for more than 25 years. Mr. Lydon began his career with Fidelity Investments and was a founding member of Charles Schwab's Institutional Advisory Board. He serves on the Board of Directors for U.S. Global Investors, Inc. and Rydex Investments as well as PIMCO's Advisory Board for RIAs. Mr. Lydon is a regular contributor to major print, radio, and television media and is invited to speak to audiences at financial conferences around the world. Mr. Lydon is also the author of "iMoney: Profitable Exchange-Traded Fund Strategies for Every Investor," published in 2008.

About FT Press

FT Press (www.ftpress.com), an imprint of Pearson, publishes high-quality books in the areas of General Business, Finance and Investing, Sales and Marketing, Leadership, Management and Strategy, Human Resources, and Global Business. Our brand is built on the concept of signing and publishing the world's best minds on the most relevant topics.

About Pearson

Pearson (NYSE: PSO), the global leader in education and education technology, reaches and engages today's digital natives with effective and personalized learning, as well as dedicated professional development for their teachers. This commitment is demonstrated in the company's investment in innovative print and digital education materials for preK through professional learning, student information systems and learning management systems, teacher development, career certification programs, and testing and assessment products that set the standard for the industry. The company's respected brands include Scott Foresman, Prentice Hall, Addison Wesley, Benjamin Cummings, the Stanford Achievement Test, the Wechsler family of assessments, SuccessNet, MyLabs, PowerSchool, SuccessMaker, and many others. Pearson's comprehensive offerings help inform targeted instruction and intervention so that success is within reach of every student at every level of education. Pearson's commitment to education for all is supported by the global charitable giving initiatives of the Pearson Foundation. Pearson's other primary businesses include the Financial Times Group and the Penguin Group. For more information, go to www.pearson.com.

THE ETF TREND FOLLOWING PLAYBOOK

Tom Lydon

Hardcover: 224 pages, $24.99

FT Press; 1 edition (September, 2009)

Language: English

ISBN-10: 0137029012

ISBN-13: 978-0137029013