SOURCE: Global Beverage Innovations

 

PALM SPRINGS, CA--(Marketwire - August 19, 2008) - Global Beverage Innovations announced today that it has retained the services of Veridian Group LLC of Minneapolis, Minnesota as a strategic marketing consultant to support the financial development and launch of Anti-Ageing Water™. The company is looking for equity partners to launch its new designer water on the global marketplace. The concept behind Anti-Ageing Water is based on a patent pending VitRx® DMAE-based super-alkaline bottled water that was originally developed in Romania by Dr. Ana Aslan. The main active ingredient in her GeroVital® GH3 solution is the well-known local anesthetic Novocaine® (procaine hydrochloride). Taking the oral solution causes the procaine in GeroVital GH3 to rapidly break down in the stomach into DMAE; Dr. Aslan believed DMAE (dimethylaminoethanol) to have beneficial anti-ageing effects. Among the famous people who reportedly took her rejuvenation treatments were Charles de Gaulle, Nikita Khrushchev, John F. Kennedy, Pablo Picasso, Charlie Chaplin and Marlene Dietrich.

"We are extremely excited for the opportunity to support Global Beverage Innovations, and its Anti-Ageing Water," said Richard Fogel, Managing Partner of Veridian Group. "We believe that Global Beverage Innovations is at the forefront of a tremendous nutraceutical development in the beverage industry. We are now seeking financial investors to facilitate the successful market launch of this innovative beverage. A few select equity investment positions will be made available to accredited investors."

"Anti-Ageing Water, 'The World's Most Functional Water,' is a neutral tasting, non-carbonated premium designer water," said company co-founder Stuart Garret. "Anti-Ageing Water is an all-natural, DMAE-based super-alkaline bottled water, that in addition, contains natural compounds that are exceptionally helpful in hydrating the skin. It's the ultimate beauty luxury. By drinking Anti-Ageing Water over time, it may be as effective as BOTOX® Cosmetic injections, the popular FDA-approved anti-wrinkle treatment that temporary erases frown lines."

About Veridian Group:

Veridian Group LLC is a specialized management-consulting firm based in Minneapolis, Minnesota. For over eight years, Veridian has supported Fortune 500 manufacturers, private equity firms and start-up entities in their tactical initiatives and strategic decisions related to their marketplace. Veridian is well recognized by its loyal client base for its ability to capture fact-based insights and deliver insightful analysis in support of key client initiatives including: mergers and acquisitions, new market entry, competitive analysis, voice of the customer, product development and divestiture.