Gillette Canada

INXS star J.D. Fortune shaves his face using a Gillette Fusion razor, in Toronto, Monday, February 6, 2006, at the launch of the new Gillette Fusion, the first shaving system that combines revolutionary technologies on the front and on the back of the shaving cartridge. (PR DIRECT PHOTO/Gillette Canada)

MISSISSAUGA, ONTARIO--(CCNMatthews - Feb. 6, 2006) -

Editors Note: A photo for this release will be available on the CP picture wire via PR Direct.

INXS Singer Experiences Gillette's Revolutionary New 5-blade Shaving Surface^TM

Canada's newest and hottest rock star, J.D. Fortune, traded in his microphone for a Gillette Fusion^TM razor today to demonstrate just how revolutionary the new men's shaving system-which features 5-blade Shaving Surface^TM technology-really is.

Fortune, 32, recently chosen as the new front man for Australian rock group INXS, took time out from a North American tour to demonstrate the new Fusion razor during an up-close-and-personal media launch event in Toronto.

"I prefer the Power version but the truth is that they both deliver a close and smooth shave," said Fortune following his live, on-stage razor demo. "I've always used Gillette and this is their best product yet."

Iain Chalmers, director, customer marketing, Gillette Canada, joined Fortune with a shaving demo of his own, showing the crowd how Fusion delivers the closest, most comfortable shave ever, using the five-bladed razor.

Gillette Fusion and Gillette Fusion Power are the newest wet shaving systems for men and the world's first razors to feature advanced technology on the front and back of the blade cartridge. Both shaving systems outperform the world's leading men's razors, MACH3Turbo and M3Power respectively, by incorporating breakthrough innovations that dramatically increase shaving closeness and comfort.

"The Gillette Fusion systems are the future of shaving and we are thrilled to be launching this new product line with a homegrown Canadian star like J.D. Fortune," said Chalmers. "We know that millions of Canadian men are going to trade up to Fusion because nothing else even comes close. The Gillette Fusion brand sets a new standard in shaving technology and performance."

Consumer tests done in accordance with rigorous industry standards confirm that Gillette Fusion has raised the bar on shaving performance. Gillette Fusion is significantly preferred over the current best-performing manual shaving system, MACH3Turbo, by 2-to-1, and Gillette Fusion Power outperforms M3Power by a significant margin.

Both the manual and power shaving systems feature a breakthrough 5-blade Shaving Surface^TM technology on the front of the cartridge, with blades spaced 30-per-cent closer together than MACH3 blades. The combination of more blades and narrower inter-blade span creates a "Shaving Surface" that distributes the shaving force across the blades, significantly reducing irritation and increasing comfort.

Gillette Fusion Power is the first razor to bring advanced electronics to wet shaving. Its patented on-board micro-chip optimizes the performance of the razor by regulating voltage and frequency. In addition, Fusion Power blades feature Gillette's most advanced blade-coating technology for unprecedented razor glide and comfort.

Complementing the Gillette Fusion and Gillette Fusion Power shaving systems is the new Gillette Fusion line of shaving products, a collection of shave gels and after-shaves formulated to work in tandem with the new shaving systems to deliver the ultimate in shaving closeness and comfort.

The product line includes Gillette Fusion^TM Hydra^TM Gel, an aloe-rich shave gel infused with hydrating emollients to soften hair and reduce cutting force. Fusion HydraGel creates a protective micro-fine layer between razor and skin for less friction and drag, and fewer irritating nicks and cuts. Fusion HydraGel is available in three formulas for various skin types: Ultra Sensitive, Moisturizing, and Clean & Fresh. The new line also includes Gillette Fusion Hydra^TM Soothe After-Shave Balm and Gillette Fusion Hydra^TM Cool After-Shave Gel, which contain special ingredients to soothe, calm and cool skin, and relieve irritation.

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