August 25, 2010 08:00 ET
George Consagra Joins GoodGuide as CEO
Former Scribd President and Bebo COO Brings Extensive Experience in Accelerating Company Expansion
SAN FRANCISCO, CA--(Marketwire - August 25, 2010) - GoodGuide, which provides the world's largest and most reliable source of information on health, environmental and social impacts of products and companies, today announced that George Consagra has been named Chief Executive Officer of GoodGuide. He takes over from Dara O'Rourke, co-founder of GoodGuide, who now takes on the role of Chief Sustainability Officer. Prior to joining GoodGuide, Consagra was President of Scribd , the largest online social publishing site and before that, was COO of Bebo, the social networking site acquired by AOL in 2008.
Since launching in 2008, GoodGuide has established itself as the trusted resource for millions of consumers looking for products that are healthy, safe, sustainable and produced by socially responsible companies. Its award-winning iPhone app allows consumers to scan product barcodes in the store for instant ratings.
GoodGuide provides free ratings for more than 70,000 products and more than 1,500 companies. The company generates revenue through its customized services for companies in the consumer packaged goods and retail industries and through licensing partnerships with companies such as Alice.com and TheFind.com.
"George's experience in successfully growing companies is exactly what GoodGuide needs to take the company through its next stage of expansion," said O'Rourke. "His extensive background with major brands will be invaluable in building new partnerships with manufacturers and retailers. I couldn't be more excited to have George lead GoodGuide, freeing me up to be an evangelist for GoodGuide while working closely with him on science and partnerships."
"I see huge potential in GoodGuide, both for consumers and industry partners," Consagra said. "The team has built a stellar base for growth, gathering a passionate community of users and proving the value they offer to manufacturers and retailers. When you look at my background, you can easily see that it's just an irresistible combination for me."
In his new role, Mr. Consagra will focus on expanding GoodGuide's products and services for industry partners, developing new revenue opportunities and expanding the consumer user base. As part of this, he will oversee the launch of GoodGuide Enterprise Services, a range of services to help companies gain competitive advantage from sustainability initiatives.
GoodGuide's mission is to provide manufacturers, retailers and consumers with the health, environment and social responsibility information they need to make better decisions. GoodGuide rates more than 70,000 consumer products on their health, environmental and social performance. Bringing together the highest quality data available, GoodGuide uses more than 1,500 variables to evaluate products and companies and converts the information into easy-to-understand ratings. With GoodGuide's popular, free iPhone app, consumers can scan product barcodes to get instant ratings on the products they care about. GoodGuide's ratings are also available at www.goodguide.com and on partner sites. GoodGuide is a Certified B Corporation, a new kind of company that uses the power of business to solve social and environmental problems.
About George Consagra
George Consagra was the former President of Scribd.com, the world's largest social publishing and reading site with more than 50 million readers each month. At Scribd, Consagra oversaw business development, product strategy, sales and operations, working closely with the three co-founders. Prior to this, he was COO of Bebo, where he oversaw the sale of Bebo to Time Warner/AOL for $850 million in March 2008 and managed engineering, sales and all global operations.