SOURCE: Omniture

July 10, 2008 08:00 ET

GameFly.com Chooses Omniture Test&Target to Improve Online Customer Experience and Increase Registration

OREM, UT--(Marketwire - July 10, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that GameFly.com has selected Omniture Test&Target to improve its users' online video game rental experience and provide quantifiable results from its new online marketing campaigns. GameFly is the leading video game rental service. Consumers sign up online and select the games they want from over 5000 of the latest and classic video games across nine platforms. GameFly will use Omniture Test&Target to analyze online marketing campaigns showcasing GameFly's large selection of video game titles. By testing and measuring the effectiveness of each campaign, GameFly can better understand which content leads to higher customer conversion.

GameFly is already utilizing Omniture Test&Target for A/B and multivariate tests on its home and landing pages, including registration tests and video game offers for Microsoft, Nintendo and Sony game consoles. Future campaigns will focus on targeted content that is relevant to each of their customers based on the specific gaming consoles they own and the video titles that are of most interest to them.

"It is critical that GameFly continually optimize its marketing efforts to maximize business wins," said Neil Seth, senior vice president, product development & technology. "Omniture Test&Target helps show us what changes to our site are impacting conversion and bottom-line revenue. In addition, we can better cater to our customers' needs with individual offers and promotions that are targeted specifically to them."

The NPD Group estimates that the video game industry now takes in $18 billion annually. Figures also indicate that the size of the gaming audience continues to grow. In 2007, 72 percent of 6-to-44 year-olds played video games, up from 64 percent in 2006.

"We believe video games continue to experience growth as consumers are spending more of their entertainment dollars at home," said Chris Harrington, president, worldwide sales and client services at Omniture. "With Omniture Test&Target, GameFly.com can better serve the unique needs of its members by ultimately targeting the right game title to the right customer."

About GameFly.com

GameFly™ is the leading online video game rental service. With a choice of more than 5,000 titles, GameFly offers the widest selection of games for the PlayStation® 2, PlayStation® 3, Xbox™, Xbox 360™, GameCube™, Game Boy™ Advance, Nintendo DS™, Nintendo Wii™ and PSP™ without the hassle of due dates or late fees. With plans starting at $15.95 a month, GameFly subscribers can rent one to four games at a time and keep them for as long as they like. Subscribers manage their GameQ™ online and receive games directly from the U.S. Postal Service via first class mail. GameFly is also a great source for high quality, used video games at exceptional prices. For more information and a free trial, please visit www.gamefly.com.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 4,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright © 2008 Omniture, Inc. All rights reserved. Omniture is a registered trademark of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Omniture management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers and strategic partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including Omniture Test&Target and other services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, expansion of our international operations; and such other risks described in Omniture's quarterly report on Form 10-Q for the three months ended March 31, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.