Futura Announces a Proposed Financing

TORONTO, ONTARIO--(Marketwire - Feb. 5, 2009) -

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The Futura Loyalty Group Inc. (TSX VENTURE:FUT) today announced that it is seeking to raise capital to fund its recently announced agreement with Aeroplan and for general working capital purposes which are required prior to the end of the Company's first quarter of 2009. It currently has commitments for $1,075,000, of which $750,000 is conditional on the Company raising a total of $1,750,000.

About The Futura Loyalty Group Inc.

The Futura Loyalty Group offers mid size retail chains and service companies access to three different national coalition loyalty programs: Futura Rewards, Aeroplan^® and StudentSaver, enabling businesses to cost-effectively target consumers in various life stages and socio-economic groups.

Futura also develops co-branded and customized programs, allowing organizations to develop cost-efficient custom loyalty solutions by applying their branding to Futura's advanced suite of loyalty applications; its proprietary Offer Management System, the newly developed web-based reward issuance application, an array of point of sale systems issuance integrations, its advanced merchant transactional reporting interface (Futura Intelli-Terminal) and its website content management module.

For more information, visit www.TFLG.ca.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with our business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking statements, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend" and similar expressions to the extent they relate to the Company or its management. The forward looking statements are not historical facts, but reflect the Company's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including any risks and uncertainties described herein, as well as the risks and uncertainties detailed in our final long form prospectus dated November 29, 2005 filed with the regulatory authorities.

TM Trademark of The Futura Loyalty Group Inc.

The TSX-Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.