LOS ANGELES, CA--(Marketwire - March 22, 2011) - Stamps.com® (
What: Free webinar featuring online and offline best practices for marketing to existing customers.
When: Wednesday, March 23, 2011, at 11:00 am PT / 2:00 pm ET
Where: Register at https://www2.gotomeeting.com/register/611911123
Topics Covered: Customer retention, customer relationship management, account management -- all of these well-known terms focus on one thing: How to develop an effective marketing strategy that helps you maintain your existing customers. It's been proven that it costs more to acquire new customers than to maintain existing customers, making a successful marketing strategy vital to the success of every business. In this 60-minute webinar, marketing experts from Stamps.com will cover the following:
- Starting an email contact program
- Tips & tricks to make direct mail work
- How to reach your existing customers using paid search
- Using social media to listen to your customers
About Stamps.com
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