July 14, 2010 14:08 ET
Florence + the Machine Launch Fashion Design Contest With Talenthouse and Lucky Magazine
MOUNTAIN VIEW, CA--(Marketwire - July 14, 2010) - Florence Welch, lead singer of the award winning UK band Florence + the Machine, has partnered with Talenthouse, and Luckymag.com to invite all fashion designers to create a stage outfit for Florence to wear during her concert at Terminal 5 in New York City on Nov. 2.
Florence, who is known for her eclectic sense of style; often wears outfits she's pieced together in second-hand shops as well as creations specifically designed to embody her persona, asks all fashion designers to join Talenthouse and follow the detailed instructions at http://pea.to/florence to learn more about how to submit their designs.
Deadline for submissions is Oct. 4, 2010 with voting taking place Oct. 5-8, 2010. The selected designer will be announced Oct. 14, 2010. All submissions will be reviewed and judged by Florence, her stylist Aldene Johnson and Lucky magazines' Creative Director Andrea Linett.
Not only will the selected design be turned into Florence's stage outfit by Aldene Johnson, the selected designer will have a feature story run on LuckyMag.com that will include images of Florence wearing the outfit. The designer will also receive $500, air fare to New York, two night's accommodation at Soho House NY and the opportunity to meet Florence and the band backstage to receive a signed copy of her debut album, Lungs.
The People's Choice winner (who receives the most votes) will receive a special edition jewel box designed by Florence and Faye Sawyer. This jewel box will contain Lungs and an envelope with hand-drawn artwork by Florence containing a personal handwritten letter.
The top 5 runners-up will receive a mention on Luckymag.com.
The top 10 runners-up will each receive a signed copy of her album.
Talenthouse is the leading platform for creative collaboration, providing artists unprecedented opportunities for recognition and compensation. Talenthouse embraces artists at every level of their career, as well as all supporters of the arts. Attracted by the potential for discovering, collaborating with and mentoring emerging talent, many global brands and acclaimed industry icons are involved with Talenthouse by hosting Creative Invites. Brands choose Talenthouse to engage in a dialogue with their audience in a targeted, relevant and credible context.
Talenthouse has launched projects with global brands and entertainment icons to help discover new talent, such as Rihanna, Nokia, adidas, Universal Music, Montblanc, Glamour Magazine, Decca Records, Boy George, Photek, Vienna Symphony, Island Def Jam, Mayday Parade, Alexandra Burke, Steven de Souza, BBH, Kirsty Almeida, Diane Pernet, Ryan Leslie, Caitlin Moe, Taio Cruz and Naomi Campbell.
For more information please visit www.talenthouse.com