SOURCE: Fliqz
November 06, 2007 08:00 ET
Fliqz Launches First Cost-Effective Self-Serve Video Player Creator for Web Sites of Any Size
Customized Online Video Solution Levels the Playing Field for Online Commerce and Marketing
EMERYVILLE, CA--(Marketwire - November 6, 2007) - Fliqz, a leading provider of instant online
video solutions, announced the release of its new Self Serve Video Player
Creator today, giving businesses of any size the ability to easily
implement customized video capabilities on their Web sites in as little as
five minutes. Although historically price and minimum traffic requirements
have prevented small and mid-sized enterprises from harnessing the power of
new media, the Fliqz platform now enables companies of all sizes to
effectively deploy branded, feature-rich video solutions.
"Our solution ensures that Internet businesses are once again on equal
footing, allowing everyone to benefit from the engagement, immersion, and
revenue opportunities brought by online video," said Benjamin Wayne,
president and CEO of Fliqz. "With the Self Serve Video Player Creator, cost
and complexity no longer prevent online businesses from effectively
competing. In the video revolution, Fliqz believes that no site should be
left behind, and we are pleased to offer a solution that takes an
inclusionary approach to the millions of small and mid-sized businesses in
the U.S. that are seeking to enhance their Internet presence."
In the beginning, the Internet served as a great equalizer; a place where
all brands could be equal. However, the advent of online video imposed
pricing and traffic requirements that left small businesses at a
considerable competitive disadvantage. The Self Serve Video Player Creator
re-levels the playing field by enabling sites to create a fully branded
video experience that uniquely reflects their brand positioning. A fully
branded video player, it can be easily implemented by users of any
experience level in five easy steps. The player also enables logos and
watermarks to be quickly added, dynamically sized automatically and allows
users to adjust the opacity of watermarks when needed. Additions can then
be previewed and approved by the user immediately. A video embed code is
then dynamically generated to afford almost instantaneous video application
to a Web site.
Previously, users looking to create custom video players had to engage a
design firm to build a flash player from the ground up, which is a lengthy
and cost-prohibitive process. Players then required extensive back-end
integration, and changes were both difficult and costly.
"Video was a component we looked at extensively to differentiate ourselves
from our competition," said Marshall Matheson, vice president of new media
for Design World. "When we evaluated the Fliqz service, it was quickly
apparent this was an ideal solution for us. Other solutions did not meet
our combined requirements for flexibility and price point. We were able to
easily add video that works for our bottom line and garners positive
results for our audience and suppliers."
About Fliqz
Fliqz is the leader in full-service, plug-and-play video solutions. The
company offers the most flexible video solutions available online,
providing seamless integration and full customization to companies of any
size. Fliqz eliminates traditional barriers to online video by removing
the complexity associated with both site implementation and user
deployment, ensuring that there is no code to develop, no infrastructure to
own, and no software to maintain. The company maintains a customer network
of more than 350 sites worldwide and is based in Emeryville, Calif.
Additional information can be found at www.fliqz.com.