DARTMOUTH, NOVA SCOTIA--(Marketwire - May 27, 2010) -
Editors Note: There is a photo and a video included with this Press Release.
Mic Mac Mall, in Dartmouth, Nova Scotia, will launch an effort to inspire visiting drivers to save hundreds of thousands of dollars in fuel and cut hundreds of tons of greenhouse gas with the launch of its IDLE-FREE campaign on Saturday, May 29, 1:00PM.
The mall, one of the largest shopping centres in Eastern Canada, is partnering with The Children's Clean Air Network on a first-of-its-kind campaign in Canada. Both partners see a unique opportunity to enlist the public to become part of a simple solution for tremendous benefit to the environment, and shopper's pocketbooks.
"Mic Mac Mall is already active in recycling, green power, and energy efficiency," says Rebecca Logan, marketing director for the mall. "We see IDLE-FREE as a perfect compliment to what we're doing and a wonderful way to help thousands of our motoring customers and employees save money while having a major, positive impact for the environment."
"Mic Mac Mall has embraced The Children's Clean Air Network in a big way," says 'IDLE-FREE hockey dad' Ron Zima, founder of the small not-for-profit. "This is about inspiring as many drivers as possible to shut their cars off whenever it makes sense. The mall is erecting signs and implementing our strategies to help make drivers feel positive about being part of a solution with thousands of other motorists. Once they acquire the habit at the mall, chances are, they'll take the new habit with them and spread the word."
Mic Mac Mall will begin its campaign with an "IDLE-FREE Drive" – signing the first thousand shoppers to pledges, which includes applying a campaign "tailgate magnet" to their vehicle.
| Date: |
Saturday, May 29, 2010 |
| Time: |
1:00 P.M. |
| Place: |
Mic Mac Mall – Bay court, 21 Micmac Boulevard, Dartmouth, Nova Scotia |
About Mic Mac Mall
Mic Mac Mall is an established, market dominant, enclosed retail centre in Atlantic Canada. The centre is strategically located in Dartmouth, which is developing into the fastest growing retail and entertainment node in the Municipality of Halifax. Easy highway access, a strong mix of diverse fashion and lifestyle retailers, anchor department stores, and retail pad sites ensure that Mic Mac Mall will continue to draw two-thirds of Nova Scotians who live within the vast 140 km trade area. Mic Mac Mall's primary trade area is favourable with average household income 11% above the provincial level and 59% of shoppers under the age of 45. Over 6 million consumers are annually enticed by the large evolving selection of unique retailers including: H&M, Build-A-Bear Workshop, Aeropostale, Talbots, and The Disney Store. Destination retailers Old Navy, Toys R Us, Chapters and Winner's/HomeSense continue to enhance Mic Mac Mall's regional appeal.
About The Children's Clean Air Network
The Children's Clean Air Network is a network of like-minded partners promoting "IDLE-FREE – the next smoke-free". Their goal is to help "North America turn off its tailpipe" - reducing needless vehicle emissions, ultimately saving billions of dollars in fuel and cutting millions of tons of greenhouse gas.
The Children's Clean Air Network began as a grassroots campaign at Kingswood Elementary School, near Halifax. It's now not-for-profit, registered in Nova Scotia, Canada.
Its founder is father of two and hockey dad, Ron Zima. "Our kids are depending on us to take care of the planet they'll inherit. Hockey rinks and public places are prime locations where kids depend on clean air and where we could all have a huge impact by going IDLE-FREE."
Partner organizations include: schools and school boards, businesses, media outlets, health organizations, and environmental advocacy organizations.
Needless vehicle emissions are a serious threat to the health and future of our children and a significant waste of resources. The Children's Clean Air Network seeks to educate the public on the seriousness of this threat and to help children be heard on this issue.
To view the video associated with this release, please visit the following link: www.youtube.com/watch?v=mltMCHFU1Ws
To view the photo associated with this release, please visit the following link: http://www.marketwire.com/library/20100526-mic800.jpg